They consist of: • Inbound logistics: These are all the processes related to receiving, storing, and distributing inputs internally. Your supplier relationships are a key factor in creating value here. • Operations: These are the transformation activities that change inputs into outputs that are sold to customers. Here, your operational systems create
In the ever changing business environment, there are both internal and external influences which affect the operations and management of a business. It is up to the business on how they deal with the effects of each influence and this will ultimately determine the success of the company. The internal influences are factors which the business has direct control over, one of these being the location. The location refers to the geographical situation of the business and has a high level of impact over how the business will function. It can become a make or break factor, depending on how well the business utilises and addresses the visibility, cost and their proximity to suppliers, customers and to support services.
Stake holder analysis is done below to understand the needs and demands of the stakeholders. Companies succeed if their strategies are appropriate for their circumstances they face, feasible in respect of their resources, skills and capabilities and desirable to their important stakeholders-those individuals and groups, both internal and external, who have a stake in the behaviour. or expectations of the organization’s performance and fluencies over the business. They include employees, managers, shareholders, suppliers, customers or clients, trade unions and the communities local and national in which the organisation operates. Companies fail when their strategies are failed to meet the expectations of these stakeholders or produce outcomes which are undesirable to them.
In the section of R&D, Nike has a major capability and it includes the core competencies in the R&D section. The company heavily focuses and invests in staffing specialist to enhance and improve their products performance. In addition, the marketing section of Nike has an important core competency and a competitive advantage in being able to market its products. Other competitors might have the resources to contest but they don’t have the ability to use them appropriately. VRIO: Valuable Rare Costly to imitate Exploited by organization Competitive implication Yes Yes Yes Yes Sustainable Competitive Advantage Value Chain- Primary Activities Support Activities Inbound Logistics: • Locally purchase raw materials in bulk (Low
With this strategy Nike has gained the market share. Over the years Nike has gained billion of dollars in revenues, which led him to the state of the largest footwear shoes in the world. However, this success has a cost. The number of criticisms towards Nike is increasing gradually. This situation led some analysts question on the way Nike sees Globalization.
To sustain its competitive advantage over competitors, Nike has to take this to consideration). However, a large number of competitors in an industry usually indicates lots of demand for the products or services provided and this will help Nike to succeed in the long run. Suppliers: Nike outsources almost all of its footwear production to independent third party suppliers. As Nike has a minor control over quality of the products. This is due to Nike gets its merchandise generally from foreign manufacturers.
Simply put, Nike’s target market is mainly customers who have more concern for the quality and utility of the product than they have for the price at which the product is being sold. This helps to ensure that pricing never has to be adjusted downwards in attempts to woo in a larger number of customers. For any company to achieve success from the marketing strategies that it has put in place, it has to ensure that its strategy is flexible enough to keep up with the changing times and to also accommodate a large variety of customers. So as to do this, it is imperative that the products being produced by the company be innovative enough to exceed what is being provided by competitors in every possible way. Nike chose to take this into deep consideration and this resulted in it making a few changes on its marketing strategy.
If the company do not care about the competitors, the customers demand for the products may decline significantly. Porter’s five force theory 1. rivalry among existing competiors Among them, The closet competitor is Adidas Group. The sales of Nike and Adidas Group are around $ 13 billion and $ 9 billion in 2012. Both companies run in the long way for market share and compete aggressively for sponsorship of major sporting events such as the Olympics. Continuing sponsorship in the Olympics will help Nike achieve rapid sales growth in the future.
The company is considering taking on some debt to increase their production capabilities. Their three options include a loan (sweetheart), bonds or an IPO. The firm has expressed interest in the first option (loan). This appears to be a good fit as they have decreased their long-term liabilities from previous years and if they want to expand, extra liquidity will be needed. The firm’s current line of credit is about double what it normally is and the payments on their remaining long-term debts are going to increase through the next four years with a balloon payment due in 2015 of $642,000.
On the one hand, it is a vital catalytic role in nudging the business adheres to ethics, integrity, and transparency. On the other hand, it may also provoke the company into taking a tough line on certain issue. Taken together, business and its stakeholders are increasingly interdependent nowadays. For any enterprise, it is essential to be more considerate to its stakeholders' needs and wishes, by adapting to modern society along with look after the business performance from economic, political and environmental perspectives. For various stakeholders, problems take time to find solutions when