Nike sponsors many high-profile athletes as well as sports teams around the world. Their swoosh logo and "just do it" slogan are highly recognized among the public. Innovation is the key aspect to Nike's competitive advantage. According to an article posted in Chicago Now, Nike President Charlie Denson said, "Our ability to be authentic, stay connected, and remain distinctive through innovating across all areas of our business is a definitive competitive advantage." The Nike Corporation prides itself in being a leader in their industry because of their innovation, and protecting these ideas with patents.
Nike and their Just Do it slogan is one that is very known throughout the world. Nike is a fortune 500 company. Nike is a major company in sporting products and has put a lot of time in developing the company reputation in reliable and good quality. Nike is very smart in marketing their products to the general public. They use all types of methods to get the company to attract consumers.
The credibility of the ad comes from the world class known players in different sports like Neymar in soccer, Selena in Tennis, and Nyjah in skating. Consequently, the argument displayed by the company shows that humans are unlimited; all the opportunities for us to be the best in something are in front of us by hardworking and believing in ourselves. This way, Nike grabbed the hearts of inspired people who stood up for the call, and they will probably use their equipments to play their favorite sport. In my opinion, Nike “Unlimited You” was one of their best ads logically and reasonably; the numbers on YouTube show that this is their most viewed ad and it is one of their most recent as it was uploaded on Internet one month ago! Moreover, the infinite passion, the recognizable faces, and the glory of winning to ordinary people made what it takes to move the spirits of audience.
Throughout the years Nike has dominated shoe sales against other competitors. Nike is known for their marketing concepts including putting a lot of time into their commercials. The quality of commercials has a lot to do with how much a product sale. Nike does a great job using music, humor, and celebrity endorsement to push interest to their products. In the commercial “LeBron James Nike Pool” Nike uses three advertising techniques such as; Music, Humor, and Celebrity endorsement to appeal to their customers.
Introduction Critiquing this ad on how it attracts customer to buy their product. I will talk about what is motivating or attracting the customer. Sometimes it’s the meaning behind the ad or how the product is represented. Nikes is using one of the most popular strategies that are successful in promoting its product and increasing income. When I first saw this ad I immediately knew they were comparing the iron man suit to the shoes showed in the ad.
The "Just Do It" campaign was additionally viable in reassuring buyers that the brand they picked, Nike, was a quality brand. This was most adequately depicted by celebrity sports figures, for example, Michael Jordon, Tiger Woods and Roger Federer. The chance that Michael Jordan can play a whole NBA season in a couple of Nikes, absolutely the consumer can believe the shoes' durability. Components of Perception: As a consumer, Nike always represents great quality and highly reliable. However, the prices are higher than other brands.
Our ancestors used to admire Beowulf, and we strive to bear at least a slight resemblance to Superman, Ironman or other comic book characters. But can they be easily compared? And do they have much in common? Beowulf is probably the mightiest and the bravest hero of the Old English literature. For many centuries in a row he was considered to be an example of a person easily overcoming extremely difficult obstacles, inspiring the others, showing great courage, sacrificing his life for good and generally typifying all the traits of a hero.
The Mini Case manifests that Nike’s core competency is to create heroes. Nike spends over $1 billion per year sponsoring athletes, and transfer its brand image via celebrity effect. Nike sponsoring athletes who with huge potential, or even from disadvantaged backgrounds (Rothaemel, 2015). Those people’s success stand for “impossible to possible”, Nike impressing its customers that everyone can become a hero by these inspiring stories. From 1976 to 1983, Nike focused on product innovation, and launched the Air shoe which significantly contributed to a reversal in declining sales.
The brilliant inventor and entrepreneur Henry Ford once said, “Life is a series of experiences, each one of which makes us bigger, even though sometimes it is hard to realize this. For the world was built to develop character, and we must learn that the setbacks and grieves which we endure help us in our marching onward.” In Laura Hillenbrand’s book Unbroken, the daring Louie Zamperini fulfilled these wise words in every adventure he encountered. Whether competing in the Olympics, fighting in the war, or simply getting over his alcohol addiction, Louie approached each challenge with determination which Hillenbrand showcases in telling Louie’s daring story. A sick and frail kid, Louie’s delinquent behavior defined him; he stole anything from just about anyone, constantly getting into trouble for doing daring
Who needs a hero? Throughout human existence, societies have always looked upon heroes and champions as a gleam of hope in times of desperation. “Like a champion, like a warrior he will stir up his zeal; with a shout he will raise the battle cry and will triumph over his enemies.” In the Odyssey by Homer the main character Odysseus displays many of the great qualities that define a hero and thus forevermore he has been remembered, honored, and reverend by multitudes as an epic hero. Odysseus’s courageous leadership in time of war, his volatile journey home, his strengths and his flaws, have made him immortal for generations to come. What defines an epic hero?