Nilgiri Tea Case Study

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PROBLEMS AND PROSPECTS OF SMALL TEA GROWERS OF NILGIRIS DISTRICT
Dr. M. RAJARAJESWARI M.Com.,M.Phil.,MBA.,MCA.,PGDIM.,PGDHRM.,Ph.D.,NET,SET
Assistant Professor & Head of the Department
PSGR Krishnammal College for Women
Peelamedu, Coimbatore, Tamilnadu, India e-Mail: hod-afba@psgrkc.ac.in
Ph.No. 99407 12812

ABSTRACT
Nilgiri tea is well known for its rich taste and colour. Being an agricultural plantation crop and a major revenue generator, tea cultivation has become a lucrative profession in the Nilgiris that has very few business opportunities and plays a vital role in improving the socio-economic condition of the region. This study aims at identifying the constraints faced by the small tea growers in nilgiri district. The study is focused …show more content…

It can be a lucrative profession and can play a vital role in improving the socio-economic condition of the economically backward state. But the small tea growers are facing many problems related to availability of finance processing of tea leaves etc. They are forced to sell their tea leaves to big tea gardens at through away prices due to absence of tea factories of their own. Hence, this study aims at identifying the constraints and factors that influence the small tea …show more content…

In spite of having a strong base as manufactured product, it allows a bigger gain for the country as agricultural output. Among the tea producing states of India, Assam is well known internationally since a long time ago. The state dominates the country’s tea map by producing almost half (50 per cent) of the total tea production. It is estimated that there are nearly 90,000 Small Tea Growers (STGs) in Assam creating employment for around 1.5 lakh people apart from producing innumerable rural entrepreneurs with the potentiality of transforming the socio economic condition of rural Assam. This paper highlights the prospects of small tea cultivation as a source of self- employment in

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