Yamaha Swot Analysis

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ABOUT THE COMPANY
1.1 HISTORY
The Yamaha’s history is a history of endless difficulties.
1955-1959
• It was founded & Genichi Kawakami became the first President
• In Hamakita-cho (present Hamamatsu city) Nippon Gakki Hamana Factory was established, Hamana-gun, Shizuoka Pref., and the production of the 125cc Yamaha motorcycle "YA-1" the first Yamaha product started
• The 3rd Mount Fuji Ascent Race was won by YA-1 in 125cc class
• The operations shifted from the Nippon Gakki Hamamatsu Research Institute to newly founded Yamaha Motor Hamamatsu Research Institute
• In Yamaha’s International racing debut it secured 6th position in U.S. 8th Catalina Grand Prix
• Nippon Gakki and local Mexican investors invested in the establishment of Yamaha De …show more content…

Ltd. (YDS) was founded
• "NEXT 50 - Phase II" being the new medium term management plan was announced
• Total of 10 million units of motorcycles produced in Indonesia plant was achieved
• Mitsui & Co., Ltd. joint ventured with Yamaha for motorcycle production in India
• Yamaha Motor Company (YMC) appointed Tsuneji Togami as the seventh president

2010-2012
• Yamaha Motor Company (YMC) appointed Hiroyuki Yanagi as the eigth president
• "EC-03" Electric commuter was released
• To increase the sales in the USA a new company was established naming New Intelligent Machinery group
• Toyota Motor Corp. ventured with the Yamaha for enhancing the future scope of Next generation vehicles with linked communications
• Government gave the permission to Yamaha for building new automobile factory in …show more content…

Mission
We are dedicated to:
Be the Elite & Trustworthy Brand well-known for marketing and manufacturing of YAMAHA goods, focusing on delivering our customer where we can prolong contact by elevating their lifestyle through act excellence, practical design & ground-breaking technology. Our ground-breaking solutions will always go beyond the varying requirements of our customers and provide worth vehicles.
Build the Perfect Team with capability for success, flourishing in a climate for action and delivering outcomes. Our workers are the most precious assets and we aim to grow them to achieve global level of professionalism with better career. As a good business citizen, we will conduct our business fairly and within society in a answerable manner with concerns for the surroundings.
Grow through endlessly innovating our business plans for creating worth and information across our consumers thereby earning the trustworthiness of our partners & rising our stakeholder

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