Nissan Company Strategy

A company strategy is a long term plan that includes all visions and priorities of this company in order to achieve its goal. The strategy focuses on the company performance, its target market in terms of costumer, the needs to be served, and the way to be successful. (Ken Favaro, May 12, 2012). In fact, every company needs to have a strong and clear strategy to follow in order to success and achieve its goals. Nissan, a Japanese car motor company and the sixth largest automotive company, follows a strong strategy during these years which make it more popular in Lebanon than Ford one of the first American automotive company who suffered from some lacks in its strategy. Ford is an American multinational automaker headquartered at Deaborn

The performance of a company has 3 primary outcomes: The financial performance of the company, its market performance and shareholder value performance. Nissan works to attract customer by offering them vehicles that are suitable with their budgets and their needs: Nissan provides different types of vehicles some of them are expensive and other are cheap, some of them consume a lot of diesel and other not. Nissan works on satisfying all the community category needs, which make it, sold 5,998 cars in Lebanon (Bank Med, 2013). While Ford, who has a high cost structure, sold 1,344 in all Asia continent. Lebanese people look for a car that suits their budgets don’t broke down and don’t consume a lot of fuel which Ford didn’t understand it. In addition, Nissan learned small car technology from European and mastered the American truck manufacturing techniques which make it surpassed Ford in terms of productivity, quality and prices. By these combinations, Nissan satisfies the different needs and specifications that Lebanese look at it in a car, which gives it a strong market performance. On the other hand, Ford is suffering from a declining in quality rating that makes costumer scared from buying

To achieve this goal, Nissan should put a sustainability strategy. For improving the quality of vehicles, Nissan listen to customer feedback: Nissan works on approaching from costumer to provide high quality at all stage. For this reason, Nissan pursues companywide cooperation at cross-functional and cross-regional levels and announced its “Enhanced Program” that contains the clear goals and methods that are to be achieved in 2016. The company growth depends of the costumer expectations, if a company fails to meet these expectations even once it will become hard to provide new value to those customers. Nissan works hard to be a top-level quality brand, to achieve this; it should provide a comfortable and safely vehicles that meet with costumer expectations. For this reason, Nissan should develop a new safety technology. Nissan is working on the developing technology according to costumer’s driving experience and by searching for a solution to develop technology that keeps them maintain the distance from potentially dangerous conditions. In order to realize this goal, Nissan should involve itself in a wide range activity with other stakeholders. Nissan should work on the opportunities and stay away from threats by working on the weakness