Nissan Swot Analysis Essay

PART 1: NISSAN SWOT ANALYSIS:

STRENGTHS: OPPORTUNITIES:

• Being a Japanese company, Nissan is famous for controlling its cost. This result in more valuable products is manufactured to the customers along with offering good quality cars in low price range in comparison to its competitors. This eventually leads to better financial position of Nissan.

• Another area where Nissan is good at is the usage of eco-technology. In the year 2007, Nissan initiates a project named as “zero emission” with its ally (the France car company named as Renault).

• -Nissan builds an image of offering best sport cars with two successful sport car lines, the GT-R and the Z, but also an excellent sport brand Nismo. • The growing demand for environmentally friendly

• Nissan lacks capturing the luxury car segment despite of offering better quality and diverse car range.

• Another weakness of Nissan is the product recall. As product recall gives bad effects on this company’s brand reputation and customer loyalty. • Nissan faces great threats by decreasing prices of fuel. In the future, this will be a great probability that the price of fuel goes down because more shale gas fuels will be extracted.

• There is an international competition in the automotive industry that seems another threat for Nissan. As major competitors of Nissan including GM, Toyota, Hyundai, Ford and other corporations will launch new models faster and compete more on the price rather than differentiation and it leads to lower the profit margin of Nissan and decreasing brand image.

Analytical text of the case study:

The cause and effect is the most common and effective way used for analyzing the issues faced by Nissan along with the factors that influence those issues. These factors include people, management, process, environment, and equipment/material. The most probable cause seems as management. The complaints of consumers are good for Nissan as it helps to emphasize that the company is performing below average and the management is required to offer a solution to all such complaints. The management as a result of these issues needs to be responsible to make sure that the complaints of consumers are

The company is known for top-tier oilfield service having century-long track record. Baker Hughes Middle East delivers solutions that help oil and gas operators make the most of their reservoirs. Presently, there is a global trend of slow and declining sales, which also affects Baker Hughes Middle East. It allows the company to downsize its employees to reduce costs and increase profits. In the year 2007, Baker Hughes Middle East down around 5,000 employees in a process of mass layoff (Gursoy Daniel, 2010). This company makes layoffs with the highest number as compared to other companies working in Dubai. However, the process of downsizing is essential for reducing cost, but it produces unintended side effects that include damaged employee morale, poor public relations, future rightsizing hiring costs and an inability to quickly capitalize on opportunities when the economy improves. If downsizing done in skillful way it will help Baker Hughes Middle East to tackle the challenging economic conditions in stronger shape. There are several ways that might be utilized by Baker Hughes Middle East to reduce downsizing and it includes hiring freezes, salary cuts or freezes, shortened work weeks, restricted overtime hours, unpaid vacations and temporary plant closures (Jones Dorothy , 2012). In case of unavoidable downsizing, Baker Hughes Middle East needs to eliminate unnecessary resources of the company