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Nivia Case Study

1444 Words6 Pages

EXECUTIVE SUMMARY

As a part of academic requirement and completion of BBA program, we have been assigned to do a summer internship in the field of our choice. As per my interest in the field of marketing ,internship in a sports firm was done. Internship in a firm named ‘Freewill sports pvt ltd’ located in Jalandhar was done.
The report begins with an introduction of the sports industry in India followed by the introduction of the firm ‘NIVIA’. After which we head towards the concepts of online marketing followed by the nivia product range, organizational structure
An online comparison of the Nivia footballs to other brands with reference to Flipkart is done. After the comparison of the footballs the analysis and interpretation is done for …show more content…

ft
Area of Operation: India, Nepal and Bhutan
Number of employees: 300 people
Brand: Nivia
Marketing international brand: Joola, Aivin, Technifibre.

NIVIA - Leading Brand Sports India, influential and intimately involved in shaping the sports in the country. As the creator of cutting edge technologies and innovative products for decades has produced NIVIA unforgettable classics gained legitimacy nationally in each sport participated in. Backed by generations of athletes, is the true icon NIVIA INDIAN Sports Brand. NIVIA is India's leading manufacturer of sporting goods, footwear and accessories. its main sports are football, volleyball, basketball, cricket, tennis, hockey, badminton and squash.
Established since 1934, NIVIA is based in Jalandhar, India, NIVIA employee strength is more than 2000, our dedicated sales network spans more than 1,200 dealerships across India.

NIVIA is a brand factory will free Sports Pvt Ltd.
CHAPTER 2
Objectives-
2.1Broad Objectives To understand the functioning and activities carried out in a firm. To focus on online marketing done by the firm and understand the concept and process of the same.
2. 2Specific …show more content…

To focus on one of their marketing strategies i.e Online marketing.
5. To understand what is the process in Online marketing and learn about the marketing strengths.
6. To learn about the sales and distribution structure and marketing structure
CHAPTER 3
Research Methodology

4.1Research Methodology
Research methodology is a way to systematically solve the research problem. In it, we learn the various steps that are generally adopted by a researcher in studying his research problem along with the logic behind them.
Primary Information: The primary information was collected during my trainings through my internship. The members of my team took me through the concept of Online marketing and the various processes related to the same. I also collected data from the various documents that were provided to me by the firm which they had prepared . Majority of the primary information was collected through observations and interactions within the team.
Secondary Information: The secondary information was collected through the website of the firm, journals, books and other relevant sources online.
CHAPTER 8
8.1 Comparison Line Nivia soccer balls with reference to other brands with Flipkart
FLIPKART

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