No Logo Commercial Analysis

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No Logo by Naomi Klein: Naomi Klein in her book, “No Logo” discusses how companies sell brand instead of product. The commercial is a perfect example of this since there is no direct message saying why you should buy the Toyota Prius, however the emphasize how the appealing the Prius is. Key car features come up in the commercial every time the driver gets into a sticky situation with the police cars. The commercial is building a strong reputation of the Prius so that consumers will want it.
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