As I watched the documentary “Road Beyond Abuse,” I experienced a whirlwind of emotions. From disgusted and disappointed to impressed and joyful, I felt it all. It truly disturbed me to hear about the experiences both Michael McCain and Johnnetta McSwain endured. I was disgusted that no one protected these innocent children from being verbally abused, beaten, raped, and left to fend for themselves. It was shocking to hear that these children withstood this amount of abuse from their family members until they were teenagers. Unfortunately, I was not surprised that Johnnetta and her sister Sonya fell into prostitution as well as substance abuse because living on the streets was to be expected due to their upbringing. In Michael’s case, it was heart wrenching to see him falsely confess to abusing his sister solely because he was overwhelmed by the fear of his father. Although he had been separated from his parents for some time, it was upsetting to imagine the kind of differing emotions, both angry and devastated, Michael experienced after finding out of his father’s murder and suicide. Although the stories of their childhood gave me similar feelings to what I have when I hear of any abuse, it was a breath of fresh air to hear of the successes of two victims. I was taken aback
According to the New York Times, many multimodal texts expose the average person to at least five thousand advertisements a day (Story). In today’s world, ads are everywhere, but one of the most effective forms of advertising is in the advent of television because it provides an excellent combination of pictures, words, music, and animations. Particularly, Ad Council, a non-profit organization, joins with various sponsors to produce and promote unique collaborations of public service announcements. The organization has found ways, using multimodal interfaces, to stimulate action against many problems in the world that primarily concerns Americans (e.g., texting and driving, dating violence, and child hunger). Accordingly, Ad Council has cooperated
This paper is going to tell people all about an anti-littering campaign. This campaign comes from the August of 2014 campaign through the City of Toronto’s Livegreen Organization. This essay will show everyone how this advertisement uses different appeals in order to make a difference. These appeals are known as ethos, logos, and pathos. This advertisement can make a difference if used in the right way and the right places. This picture depicts that of two pieces of trash lying on the ground, after not being properly disposed of. This advertisement catches people’s attention because of the state the world is in right now and with knowing how much people do not care about what they are doing to it.
Societies are a collection of individuals and function based on the accepted norms and rules that are constructed by those in power. While the majority of those people fit within the societal conventions, there are those who do not fit into the accepted parameters, and they either fight against custom or quietly suffer at the ideals of the majority. The people who become isolated by the very societies that they live in are often faced with willful indifference or ignorance; such as woman afflicted with mental illness or a child that hurts so others can prosper. In the stories “The Yellow Wallpaper” by Charlotte Perkins Gilman and “The Ones Who Walk Away From Omelas” by Ursula K. Le Guin, the conflict is driven by characters that are both physically
Most of us have pets and consider them part of the family. As a result, we could never imagine the horror some animals are forced to endure at the hands of their caretakers. This particular ad depicts a powerful visual of a neglected dog, in poor health, chained to what seems to be a barrel. The copy in the ad, while minimal, is powerful: “Help Us Help them” and the words “Donate Today” (ASPCA). This ad is a public service announcement to bring awareness to the community concerning the horrors of animal abuse, its helpless victims, and to compel the public to make a financial donation to put an end to animal cruelty.
The Wounded Warrior Project recruits the aid of the American public to honor and assist injured veterans of the United States armed forces. Through financial aid, the non-profit organization provides programs for the physical and mental injuries of soldiers with little or no cost to the warriors. The organization also offers support services for the warrior’s family (www.woundedwarriorproject.org). Through advertisements, the Wounded Warrior Project hopes to gain the public’s aid to finance the organization’s programs. The advertisements use rhetorical devices such as ethos, pathos, and logos will be used to further understand how this organization’s advertisements appeal to their audience on all levels. Ethos is an appeal to
“Look, you, sir, a school ahead. The schoolroom is not quite deserted. A solitary child, neglected by his friends, is left there still.” (Horovitz p. 760). This is one of the many important parts of the drama, The Christmas Carol. The Christmas Carol is a story of an old miser that cares nothing of Christmas, until an old friend of his warns him of the terrible things that might happen if he doesn’t change his ways. He also warns of three other being that will be visiting him throughout the night. The spirit of Past, present, and Future. Although some might make the claim that either Past or Future were the most influential to Scrooge’s thoughts about Christmas. The Spirit which is most influential in Scrooge’s transformation is Present.
The shade of blue he uses is very dominant as it ties her apron and sleeves to the table cloth and to the cupids on the baseboards. The redness of the pitcher matches her skirt, the floor, her facial skin tones, and the footwarmer, and blends in with the yellows used to paint the bread. The colors in bread also causes the viewer to flow to the yellow and gold color in her shirt and to the gold decoration on the wall behind her and to the left. This image has rustic colors consuming the background. The walls are light gray, dark and gloomy with a few spots of what appears to be brown
In order to back up his claims about the past sanctity of advertising, Postman favorably discusses its true purpose and paraphrases a famous orator: "Advertising [...] was to convey information and make claims in propositional form. Advertising was, as Stephen Douglas said in another text, intended to appeal to understanding, not to passions" (Postman 59-60). Ads need to pass off applicable facts for customers to consider any type of product with old, wordy ads. Companies do not have the convenience of covering for product quality with amazing, irrelevant pictures in black and white pamphlets. During the momentous switch with television commercials, Postman describes the consequences of beautiful pictures and famous people covering for the lack of product presentation: "These tell nothing about the products being sold. But they tell everything about the fears, fancies and dreams of those who might buy them" (Postman 128). By refusing to make logical assertions about quality, businesses fool consumers into relying on emotions. People try to fulfill unreachable fantasies with baseless products only to fall short often. These passionate personal beliefs trickle towards public discourse mostly through politics. All types of people assure their friends that massive
Contemporary outlooks on child abuse can be traced to the early 1960s, when developments in radiological equipment made it easier for physicians to detect any sorts of maltreatment. But oftentimes parents who mistreat their kids do not go to physicians, rather they just cover up signs of abuse in the comfort of their home. That was the case of Dennis Jurgens, a three year old boy who was abused and murdered by his adopted parents in White Bear Lake Minnesota in 1965. Since the discovery of this case, the course of adoption process, child safety and security, and people’s attitude towards child abuse has changed to some degree. Interfering in other people’s family affair was seen as rude and inappropriate. The safety and security of a Child
“Click it or Ticket”, while more of a legal slogan it also covers the public health issue of vehicle safety. This message has been used mostly by highway patrols and local police departments and can be seen and heard through television, radio, and billboards.
The Sodastream video failed because it was predictable, it overtly endorsed the brand, and was ineffective in its critique of the way most videos go viral. It was also ineffective in advertising the brand as an underdog when calling out the big names (Coke and Pepsi). The easiest way to analyse the pitfalls of this ad is to compare it against a similar product competing in the same channel with a comparable ad but an entirely different level of success: Smartwater.
The idea of marriage and what was considered an ideal union has drastically evolved. Marriage has only become an option in our civilization it’s no longer a social requirement, neither a priority for a female or male to get marry. In “The Yellow Wallpaper” Charlotte Perkins Gilman illustrates a controlling and dysfunctional relationship that also relates to “The Story of an Hour” where Kate Chopin also reveals a dysfunctional and unhappy marriage. When paired together, both pieces of writing portrait the other side of marriage where everything is not just a happy ending and it’s shown as incarceration and loss of freedom. Also, both writing take place in the nineteenth century, a time period when marriage was considered the right thing to do
Amnesty International has created many ads around Switzerland to create awareness on multiple violations of human rights. The targeted audience is the people of Switzerland, a first world country. People in first world countries, often understand and accept that world hunger is a reality, but since it doesn’t affect us directly, it’s significance is often overlooked. These ads were placed in crowded public places so, a lot of people could be continually reminded that it is happening right that moment that they are looking at it. This ad is not only targeting our minds but our hearts as well.
Photoshop has become a norm for advertisers and marketers alike. Being defined as “to alter (an image) using this software: Her face is nicely Photoshopped in the ad,” this technique has been widely criticized (“Photoshop”). Due to its controversial nature many pledges have been made against this practice. In an attempt to protect children from photoshopped advertisements that perpetuate an idealized body image and the sexualization/objectification of women, rules need to be put in place in order to stop this.