Nokia had launched its first smartphone but it did not have any future prospects. Nokia was still in their comfort zone where they failed to foresee or try to deal with the changes in the market. Aside from that, the failure of Symbian OS to Windows was one of the reason why Nokia’s strategy failed. Nokia initially had a good market but it was soon overtaken by Apple and Android. Nokia tried to continuously improve the Symbian OS software but it was not unique enough to even compare with Android.
Conversely, Nokia had kept several suppliers despite the potential cost disadvantage and could reorganize their supply chain quickly. This strategy gave them a competitive edge in the struggle to keep production going, right at a time when mobile handset sales were booming. Moreover, Nokia’s market research team had realized that short messages and games were about to revolutionize the mobile phones market. Consumers would start using their mobile phones as data devices. Thus Ericsson started loosing their market share to Nokia and after the major telecom crisis of 2000, merged their
The evidence is that Nokia was struggling and losing market share in the smart phone business before the acquisition. While the product life cycle for Microsoft is a little bit different, Microsoft has completed its stage of maturity since it completed the IPO in 1983. Yet Microsoft is still reaming strong on many products and services. In the meanwhile, Microsoft also experienced failures in some products and services such like Windows Vista. However, there is no sharp decline for the company.
As the mobile phones and table computer become more and more prevailed and intelligent, more and more customers prefer to buy smartphone and table computer for their daily use, the PC seems not so important anymore. However, it is bad for Microsoft. As we know, Microsoft is famous for Windows operating system, which is commonly used in computer, while it is late in mobile phones. When Microsoft realizes the crisis, and introduces Windows phone and wants to recapture the mobile phones and table computer market, it’s too late because the market has been occupied by iOS and Android operating system. The market share of Windows phone is negligible.
As a result of high competition, monopolies, interdependence among firms there are just a few big players having the market power and making it very difficult for new firms to penetrate the market with their products. For Instance, Apple and Samsung are the dominant companies manufacturing smart phones alongside other players like
Nokia Lumia smartphones based on Windows 10 operating system embraced real wow features such as Microsoft Edge browser, Universal Apps, Continuum, Bridging across devices, etc. However, the Windows 10 smartphones were not exactly blown away due to uninspiring inside design and reviews revealed as the quality was inferior than iOS and Android. Nokia’s alliance with the Microsoft and further investments in R&D would gain much prospect to build futuristic smartphones streamlining the next version of Windows operating system to drive ahead of rivalries. Besides, Symbian also can grow powerfully and be lucrative which yet can be reverted to heart of Nokia. Hence, Nokia is recommended to minor the growth of Symbian and test the
Nokia used to be the leader in the mobile phone industry, they were well-known by their mobile phones and portable devices. However, Nokia failed to capture the demand of the clients and also failed to follow the trend in this industry. Nokia is now struggling in order to survive in this fast growing and competitive industry. This report would study about the case “Alarm ringing: Nokia in 2010”. We will understand and analyze the situation and difficulties of Nokia having now and give some recommendations.
Hypothesis is proven as the literature suggests that a certain degree of image association between the brand and the user exists, but they have failed to justify whether the association of it contributed to societal issues of the addiction and over usage of smartphone. To date, most of the research in the technologies of smartphones and personal interaction literature addressed the implications and issues of the communication strategies without much justification and in depth understanding. For example, much of the research has stated that alteration of public perception and also the creation of positive image association as an advantage to the smartphone company, without really illustrating the determinants and mechanism of such relationship in the first place. While the argument on the image association between smartphone brand and the millennial as the key element to the decrease in personal face-to-face interaction, there is no empirical study that supports this statement. To add on, there is also a lack of empirical research with regards to brand marketing as a strategy.
Over the past few decades, there has been great improvement in technology. So much that we can not imagine our life today without it. When devices such as smartphones, tablets, and laptops where introduce they were seen as a luxury item to help make our life easier and enable us to communicate with one another much faster, but now a days these devices are not seen as a luxury item but instead as a necessity. Everything seems to be good until, we begin to see the flaws that come with it. For example, it is just like the article Is Your Phone Disconnecting You from the World?
Now in the developed countries, 4G mobile network is widely used. But people won’t be satisfy with it, they still want better and faster mobile network. So the 5G mobile network is the opportunity for ZTE. If ZTE would be the first company built up the 5G mobile network for any of the operators, the other operator would follow, and ZTE would earn huge profit from