Nokia Life Cycle Analysis

INTRODUCTION
The product life cycle interprets the phases a product experiences from its invention till it leaves the marketplace namely the introductory, growth, maturity and the decline stage. Not all products are fortunate enough to reach the final stage, some keep on grow while others rise and fall. This can be seen as the adjustments in customer demand over a certain period of time as no product can stay in demand forever. Patterns, technology and lifestyle adjustment which affect customer demand(Kotler & Keller, 2009). Nokia has been unceasingly enhancing life cycle appraisal and staying up with the latest and with most recent improvements in techniques and datasets to better assess their products. At Nokia, life cycle assessment is utilized

In excess of 160 million units sold this model is a standout amongst the most prevalent and fruitful phones in the past. Models like 3310 and 3315 marked beginning of growth stage of Nokia phones. When I-phone and Samsung came in competition, Nokia then launched phones like N95 to compete with them. Research has demonstrated that in India Nokia is in development stage in light of the fact that there is still a considerable measure of market share(rural) which should be covered. Furthermore, alongside this Nokia being being a market leader is attempting to sell against a number of contenders with its uninterrupted innovative goods.(Nokia,

Killing off a auspicious platform like MeeGo OS made use only in N9, considered by numerous as the finest smartphone Nokia ever made and whose design was later used in the Lumia series smartphones. Better phones made known to the market by its rivals like Samsung, Apple, and for a time, HTC for a lower price moved focus on Nokia. Verdicts to use the Windows Phone ecosystem, which was an utter failure in its early stage decreased its share in the biggest of business sectors like India and Brazil.(sanjnashah,