High-resolution zoom is other great feature to mention. Also, you can reframe, crop and rotate pictures in any way you desire. For some reason Lumia 1020 is not as popular as people would expect, having such an amazing high quality camera it is still behind Apple and Samsung phones which is disappointing because cameras of IPhones and Samsung Galaxy are not even close to Lumia 1020. After the research I found out that people who purchased Nokia Lumia 1020 where extremely happy with the phone in general. I suppose the lack of advertisement and promotion would be one of the reasons this phone wasn’t successful enough.
It may also come up with its own ecommerce operations & website in India. This would be similar to its China strategy. Xiaomi sold 55,000 units of its flagship Mi3 phone in less than a month. This may be an obvious step looking at the heavy traffic and crashes at Flipkart. Xiaomi is also investing heavily in after-sales service.
The variable for product feature of smartphone is .634, brand of smartphone is .576, social influence of smartphone is .546 and convenience is .520. All of the variables except price in the average level for the determination of strength of the relationship. Dependency is at .474 which is at the strong relationship
6.2 Findings as per the Research Questions With regards to the question which was to find out the effect of attitude and subjective norms of consumers, the finding shows that consumers in India have very positive attitude toward smartphone use as smartphone as maximum respondents uses smartphone in their daily lives and they are mostly satisfied with their smartphone as it satisfies their need. Upon asking the question to respondents who does not use smartphone to find out as are they planning to purchase on in future maximum number of them said yes, which means people in India are slowly switching their normal mobile phone to smartphone. With regard to research question which was to find of effect of external and internal influence that motivates consumer in purchasing a smartphone, the result shows that consumers are influential to external factors like culture, social status, family and friend, word of mouth and marketing activities and the internal factors like perception, motivation, memory, learning and attitude. The
However, within the mobile industry specifically, only a limited amount of research has been carried on brand equity from a consumer perspective .This study is mainly focuses on the leading brand preference for mobile phone and the attitude of consumers belongs to low, middle and high income groups are taken in Pakistan. Everyone has got a mobile phone today because it has many advantages such as use of ease and availability everywhere and every time but if they don't want to be available once, no problem, you may turn it off and switch to smartphones. Mobile operating system plays essential role in the development of mobile phones and smartphones. The major scope of study is to find out different factors that may affect the customer loyalty and brand equity in
Also as compared to other china mobile handsets, Nokia prices are quiet higher 3. Problems when developing new products: In September 2002 it introduced colour screen mobile phone but one of its competitor(Samsung) had already introduced them, this was a weakness because people has already familiarised themselves with those which were introduced by their competitors. 4. Weak Presence: Nokia’s presence in some countries is very weak, in US its presence is very low and same also applies in Japan where its position is very weak which forced them to withdraw supplier of handsets because of tough market competition and this has resulted in lower profit overall sales. Opportunities 1.
The present study is conducted in India and it is decided to consider different smartphones’ like Apple, Blackberry, Google Nexus, LG, Karbonn, Motorola, Huwaei, Lenovo, Sony, Gionee, Panasonic Nokia, Sony Ericsson, Samsung, HTC, Micromax etc. This study helps to know the factors which influence the consumer to purchase smartphones. This study helps to know the buying behavior of the consumer while choosing smartphones. This study also helps to know the loyalty or popularity of different branded smart phones among consumers. This research study also helps to know the reasons for consumers to buy a smartphone.
The published literature on the subject of consumer behaviour in mobile phone market in Indian context is meager. Keeping this in view a modest attempt has been made to study consumer behaviour with emphasis on factors influencing purchase decisions process of mobile phone users in Visakhapatnam city. The study also aims to identify the problems faced by the mobile phone users and their role in causing dissatisfaction. In view of the growing importance of the consumer behaviour, the present study aims at understanding behaviour of mobile phone users with particular reference to Visakhapatnam city. The study also examines the satisfaction level of mobile phone users and identifies the problems faced by them with a special focus on Visakhapatnam City.
Many saw the company hiring a non-finish CEO for the first time as a weakness as he couldn’t understand Nokia as the brand that produced high quality phones. With Nokia going from bad to worse the company thought that a partnership with Microsoft would be the way to stop the sale drop and get back to top again. Unfortunately this was not a case and due to the boring design features and same budget built phones the Lumia’s which were produced caused more of a problem then a solution for the struggling company. In the end Nokia’s biggest weakness was themselves not embracing the fast and changing pace of new technology, which was a little bit ironic as Nokia was the first to revolutionise and change the telecommunications market. Other phones coming to the market were more innovative, offered more features and reliability for their price and just left Nokia products behind in the smartphone revolution.
This chapter also explain the importance of band influence on consumer in smartphone industry. This chapter use a consumer decision making model to explain the consumer buying behaviour for smartphone industry in India. Literature review contents are linked with research questions and research objective of this research. 2.2 Consumer