Blackberry SWOT analysis: The strengths of blackberry are that it has strong brand recognition worldwide and it has 76 million loyal users. Another, blackberry app store has a decent amount of applications and RIM is the best smartphone in terms of security. The weaknesses of blackberry are the multimedia functions, compared to other smartphones since there isn’t FM radio. Blackberry is also very dependent on government and corporate contracts which isn’t a guarantee for them and not long term. Mainly blackberry is very weak at marketing their brand, it spent ($41.3 million) on marketing, 10 times lower than Apple ($400 million) and 8 times lower than Samsung ($334 million).
The threat of competition in the wireless industry is fierce. Verizon 's biggest and most longstanding rival is AT&T. The typical customer profile for the two companies is similar, and AT&T claims the highest market share in the industry behind Verizon. Additional competition comes from T-Mobile, which has a smaller market share but, as of 2016, is adding customers more quickly than any other carrier, and Sprint, which has launched aggressive price promotions to turn around its sagging market
In this case, the individual decides to purchase a new phone with a high quality digital camera. He believes it would be more convenient to be able to capture high quality photographs and videos with a camera that is built into his phone rather than carrying around a bulky professional camera separately. To make the consumer feel the need for the iPhone 7, Apple emphasizes its innovations and communicates differentiated benefits to its consumers. For instance, even though physical
Over the 30 years of Windows, Microsoft has made 18 versions of Windows. “The way to be successful in the software world is to come up with breakthrough software, and so whether it 's Microsoft Office or Windows, its pushing that forward.” (Bill Gates) Basically, Windows is the most valuable software to Microsoft. This demonstrates that having a good operating system is key to having a good software company. In comparison to Apple’s iOS that only has 11 versions, Microsoft’s Windows has 18
3. No major improvement in latest product version – Previously Apple has considered one of the most innovative companies that introduce the new product with new technology. But now Apple’s R&D spending is only 3.4% of the company’s total revenue, one of the lowest rates among its competitor. 4. Higher Price than its competitor – Smart phone competitor like Samsung and Xiaomi are stealing the market share via the lower level price smartphone, however, Apple don’t have the lower price smartphone.
Analysis: Tesla has proven to make an extensive impact in the market. Keeping the company’s position in the high-end industry, Tesla is able to represent just like companies like Apple a high-end product that appeals only to a certain customer base. Tesla is constantly innovating their product in a way that the newest technologies will be incorporated in the production process of the car and the products the companies develop itself too. Tesla is the first major company to have inherited an electric car only automobile production company, which is nearly impossible considering the weak demand for electric cars today. Most car manufacturers today only devote a small part of their product line to electric cars, meaning that they do not want to take the risks of completely changing to electric only cars as fears of reducing the demand for their products is real and because there is still more demand for conventional petrol driven cars.
The industry is characterized by very intense and fierce competition against players like HP, Dell, Acer and etc. because of low switching cost. In PC segment, the key for Apple’s success is its unique positioning and differentiation from others comprising attractive design, ease of use, security, and high-quality bundled software. They also made their customers purchase complementary products that do not transfer to other platforms, thus creating a high switching cost that enhances the retention rate and loyalty. 2.
Since, Oneplus One gives invites directly to customers, who later pass onto their circles, gauging demand is easy. The accurate demand prediction avoids sinking of money into unsold inventory. Similar to Xiaomi, this approach creates desirability through scarcity. Xiaomi, which runs a run a popular custom ROM has been following such a left-field strategy with cut-throat pricing. OnePlus One can rise similar to Xiaomi, which is now one of the leading smartphone brands in the world.