Killing off a auspicious platform like MeeGo OS made use only in N9, considered by numerous as the finest smartphone Nokia ever made and whose design was later used in the Lumia series smartphones. Better phones made known to the market by its rivals like Samsung, Apple, and for a time, HTC for a lower price moved focus on Nokia. Verdicts to use the Windows Phone ecosystem, which was an utter failure in its early stage decreased its share in the biggest of business sectors like India and Brazil. (sanjnashah,
Solving problems of mobile carriers by using exclusive revenue-sharing contracts, Apple sold 6 million units of the first iPhone model. While Apple changed its relationship with carriers in later years, its first attempt was a huge success. Apple is now launching new models of iPhone every 6 to 12 months. Launch of App Store was another factor in the success of iPhone. While Google Android based smartphones are trying to catch up with the iPhone, Apple has the greatest market share in the smartphone industry.
Instead of being focused on design and user experience as it was now required in the smartphone market, the N97 kept Nokia's old recipe, what used to make a good smartphone, what used to make Nokia's phones the best ones. It had better features than competitors like a 32GB memory or a 5-megapixel camera, but this wasn't the most important
Or the promotions are used for products which are in high competition segments like phones with collaboration in other companies. For products like MS office, Microsoft vastly uses digital marketing and advertising. Overall, the promotions of Microsoft have always pushed for reliability and usability of the Microsoft
Ahmed and Ahmad (2016) discuss that “A Smartphone can be explained in terms of more powerful CPU, more powerful RAM, plenty of storage space, superior connectivity options and larger screen than a regular cell phone.” However, despite of the said fact, the authors didn’t deny the imperfectness of smartphones. Issues like short battery life, risk of screens busting and security were briefly tackled. Furthermore, excluding the issues and going back to the positive side, because of more researches are done to enhance mobile technology in the future years to come, smartphone is assured to eventually turn into a superphone. The article is similar with the several articles I’ve cited discussing smartphone’s evolution, it characteristics and its issues. On the other hand, it is different because the author discussed the not just the conceptual issues of smartphones (e.g.
Apple and Samsung are the most popular smartphone producing companies and a lot of consumers are loyal to these brands. While Nokia products are cheaper, more durable and have better camera features, people still willing to purchase something more popular and more expensive. Of course, it might be problematic for Nokia products to get as popular as IPhone and Samsung, but it doesn’t mean it is impossible. Their phones are lacking their unique selling properties and consumers do not pay that much attention on new releases of
Nokia controls 85% of the world’s Windows phone market. The biggest competitor of Nokia being Htc followed by Huawei and Samsung. The main aim of the agreement with Micorsoft was to regain its lost hold from the market and regain the strength of its brand built over the
Blackberry possess a few valuable resources like their high standard encryption technology, New management team, Research and development capability and financial savvy. Blackberry should exploit these resources to capitalize opportunities and counteract threats. Rare: Blackberry has a unique high standard encryption technology which is used by many large organization like ministry of defense(USA) and different government agencies (FBI) which possess rare quality and helps to create sustainable competitive advantage in organizational sales. Blackberry is known for their encryption technology, if this technology is not rare and possess by competitors they can add value but it is not considered rare and will not possess long term advantages. Difficult to imitate: Blackberry should focus on few things like trust, employee morale, teamwork and organizational culture which is hard to imitate which helps to increase sales and generate revenue.
To figure out what Nokia’s ‘secret formula’ for success, one needs to delve a little deeper into the inner workings of the Nokia Corporation. Analysts often attribute Nokia’s success to the following reasons: i) Nokia is very lucky; ii) Jorma Ollila is very smart; or iii) something about the way Nokia works makes it more pragmatic, more focused and more flexible than any of its competitors. No doubt, Nokia has been very lucky, especially with timing, but chance is a fickle success factor. Nor can one wholly attribute Nokia’s success, or for that matter any corporation, on its CEO. If neither these reasons are responsible, then one may conclude that it were internal decisions and policy-making that resulted in Nokia becoming the largest phone manufacturer of the ‘Pre-iPhone’ era.
With a new Windows Phone OS platform, Nokia launched the Lumia series in 2011 attempting to regain the lost market share and consumer preference. The analyzation of the marketing strategies being used by Nokia for Lumia shall help us better understand and evaluate the various marketing strategies organizations employ to establish their products and to gain significant market share. The smartphone segment is unique and an interesting choice for project case because it is very dynamic with new technological innovations leading to launch of new products every few months. A study of how these changes affect Nokia Lumia shall help us better understand the dynamics and working of a competitive