Nokia Strategic Change Case Study

1350 Words6 Pages
"Nokia is at a critical juncture, where significant change is necessary and inevitable in our journey forward", stated by Stephen Elop. Since the advent of organization, Nokia has been evident and steered with changes steadily over times which progressed as leader in the mobile market. This section will examine the strategic change plans enumerated by Elop, CEO of Nokia, under the Microsoft partnership and will propose suitable solutions for the effective implementation.

The core of CEO Elop’s changes strategy was pitched on thriving partnership to embrace new leadership, operational structure and to achieve operational and financial advantages in a timely manner. Nokia’s indent was to create a partnership with Microsoft to adopt Windows
…show more content…
Per Elop statement, Nokia is very prone to undergo radical changes its operations in the near future, hence the corporations could work to improve in turn to form better working culture of each other. The alliance can blend the culture and ethics and employees’ preferences must be considered in working R&D and other departments. “New Product Development” and “Horizontal Integration Strategy” has been the main change strategies incorporated in Nokia. Nokia abandoned its reliance on the Symbian and thus striving to provide customers with a new fast operating system using Windows. Nokia launched its smartphone built an official Windows 7 operating system which already greatly recognized globally with latest features to regain the lost market shares. The market share for Windows 7 was stuck below 10% even two years later after its launch. Nokia, the flagship hardware partner, return to profits. Although Nokia initially hurt significantly, Nokia is large and strong enough as remaning as 2nd largest mobile phone vendor by Q3 2014 to face hits and emerge out of the struggle tougher than ever. This will enable users for access to the Internet and applications affordably and to connect the next billion of users to the internet and acquire growth in mobiles market. Besides, the association of giants can further merge key assets such as…show more content…
Scarnhost (2008) stated that lifecycle in telecom industry is diverse in nature. Smartphones evolved from a communicating device to all in one device integrating the VOIP, applications, emails, Internet, camera, video streaming, business, etc. The investing in next generation technologies is crucial for future stability of organizations and hence firms should collaborate embroiling the market dynamics and change analysis for advancing radical innovations in mobile products for global reach. The combined investments in R&D is still necessitated the needs to discover classy mobile technologies to make channels to pierce the dominance of Apple and Samsung in mobile market. Nokia Lumia smartphones based on Windows 10 operating system embraced real wow features such as Microsoft Edge browser, Universal Apps, Continuum, Bridging across devices, etc. However, the Windows 10 smartphones were not exactly blown away due to uninspiring inside design and reviews revealed as the quality was inferior than iOS and Android. Nokia’s alliance with the Microsoft and further investments in R&D would gain much prospect to build futuristic smartphones streamlining the next version of Windows operating system to drive ahead of rivalries. Besides, Symbian also can grow powerfully and be lucrative which yet can be reverted to heart of Nokia. Hence, Nokia is recommended to minor the growth of Symbian and test the
Open Document