As the mobile phones and table computer become more and more prevailed and intelligent, more and more customers prefer to buy smartphone and table computer for their daily use, the PC seems not so important anymore. However, it is bad for Microsoft. As we know, Microsoft is famous for Windows operating system, which is commonly used in computer, while it is late in mobile phones. When Microsoft realizes the crisis, and introduces Windows phone and wants to recapture the mobile phones and table computer market, it’s too late because the market has been occupied by iOS and Android operating system. The market share of Windows phone is negligible.
Nokia had launched its first smartphone but it did not have any future prospects. Nokia was still in their comfort zone where they failed to foresee or try to deal with the changes in the market. Aside from that, the failure of Symbian OS to Windows was one of the reason why Nokia’s strategy failed. Nokia initially had a good market but it was soon overtaken by Apple and Android. Nokia tried to continuously improve the Symbian OS software but it was not unique enough to even compare with Android.
Condensation of Generic competition due to the slowdown industry The Competition for competing companies in the same sector and industry poses a severe risk, forcing them to replace their products with relatively cheaper and inexpensive devices but with similar features to the products offered. In India, Micromax has achieved a leading position as a mobile phone company and has affected Samsung's position and acquired nearly 17% of the market share compared with Samsung, which is a stable company in the global market, which is only 14%. 3. Reputation and reliability Apple has become the dominant brand in most of the smartphone and Tablet PC markets, such as the United States, but Samsung has not been able to counter Apple's reliability, reputation and customer demand for its product. 4.
The evidence is that Nokia was struggling and losing market share in the smart phone business before the acquisition. While the product life cycle for Microsoft is a little bit different, Microsoft has completed its stage of maturity since it completed the IPO in 1983. Yet Microsoft is still reaming strong on many products and services. In the meanwhile, Microsoft also experienced failures in some products and services such like Windows Vista. However, there is no sharp decline for the company.
Nokia Lumia smartphones based on Windows 10 operating system embraced real wow features such as Microsoft Edge browser, Universal Apps, Continuum, Bridging across devices, etc. However, the Windows 10 smartphones were not exactly blown away due to uninspiring inside design and reviews revealed as the quality was inferior than iOS and Android. Nokia’s alliance with the Microsoft and further investments in R&D would gain much prospect to build futuristic smartphones streamlining the next version of Windows operating system to drive ahead of rivalries. Besides, Symbian also can grow powerfully and be lucrative which yet can be reverted to heart of Nokia. Hence, Nokia is recommended to minor the growth of Symbian and test the
They are generally made with phone calls, basic SMS/MMS and basic internet and games. Samsung no longer has any phones in this market so this could be a “high” risk area due to the phones costing very little and most of the time are free on contracts. Overall Samsung receives a “medium” rating for these points Industry Rivalry This has a huge impact on Samsung because of strong competitors like LG, Apple, Microsoft, Google and others. With so much competition between the companies and due to the slowdown of the smartphone industry, companies are trying to “steal” other customers from other rival manufactures. This is a very high risk due to the fast adaption of new technologies and because of the extremely high level of competition
Product Life Cycle Stages Product life cycle of Cellphone XYIS(NEW PRODUCT) 1.Introduction stage • This is a critical stage where a new cellphone XYIS is introduced into the market. The sales are very slow as the price of the cellphone is very high because it includes the production cost. The anticipation is that the consumers responds in a positive way to this new product as there are other competitive brands. 2. Growth stage • At this stage the new product is doing very well, the sales are rising and the business is making profits out of the new product.
However, no matter how good they are, even the best can fumble, and so did Samsung. The recent debacle involving their Galaxy Note 7 lineup of smartphones has given a severe jolt to the company. Critics from around the world are predicting a dwindling future for Samsung, but that is a farfetched conclusion for now. Still, many are considering it a wake-up call for Samsung. As such,
For example, Sony Ericsson was the most well-known mobile company in the development of leading attractive appearances and functions in Malaysia for the past 10 years. However, normal mobile phone did not fit the satisfaction of current customers nowadays. Smart phone companies like Iphone and Samsung are totally nominated the market. The K Series or Walkman Series only became the memories for certain group of customers. It can be said that smart phone company is able to fit the market structure at the right time due to the functions of smart phone became the most advanced technology for society
Nokia was very keen to develop certain tools that capture the target audience of young people as it was easy to understand their needs and what the brand is meant to them. The main interest for Nokia was to carry the low-end market as competitors were looking to defend their high-priced cell phones and were also looking for less expensive phones for markets like China and India. Nokia was very quick to identify different areas of markets and also the fact that every one cannot be satisfied with the product. Nokia divided its buyers into different groups connected with the choice differences and attitude behaviour. And also the fact that with the new smartphone in line, Nokia is completely trying to attract young customers and with the technology