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Nokia Innovation Strategy

1858 Words8 Pages

Gutierrez, Joecenne F. CBET-19-604P Case 1: (page 591-592) 1. Apple’s product launches over the past decade have been monumental. What makes the company so good at innovation? Is anyone comparable to Apple in this respect? Apple makes so good at innovation by listening to their consumers¬¬, by being observant of what kind of generation is, in current time. They are good also in launching a new product or design that can be popular and the people will like it and they will buy it. One of Apple’s most important innovations over the past decade was the iPod MP3 player. It became popular because it easy to handle and you can download any songs you want in this device. I think none. Like Nokia they are not good in innovation of their product. …show more content…

Is Research In Motion still a leader in innovation? Why or why not? What’s next for the company? Case 3: (page 618) 1. What have been the keys to Nokia’s global strength? The key to Nokia’s global strength is its ability to know and understand its market. Nokia has a practical understanding of what consumers need, value, and can afford depending on their geographical location and demographics. By providing the right products, features, and price, the firm has successfully built long-term brand value all over the world. Nokia’s success also derives from its broad strategic view of how to build a global brand and international consumer base. The company sells a wide range of products and services in all price ranges to different types of consumers all over the world. 2. What can Nokia do to gain market share in the United States and Europe where its presence is not as strong? I think they need to find a solution to develop also the Code Division Multiple Access (CDMA) because this is the wireless standard used in US. They are the one who need to adjust for them to have more consumers all over the world. 3. In the ever-changing world of mobile technology, what are the greatest threats to Nokia’s global …show more content…

Within these markets their brands focus on five specific areas of expertise: skin, hair, makeup, hair colouring and perfume within four different groups: consumer products, luxury products, professional products, and active products. In terms of innovation, L’Oreal has 14 research centers around the world and spends more on R&D than anyone in the industry. By studying and understanding the unique beauty routines and cultural/regional needs is critical to its global success. 2. Who are L’Oréal’s greatest competitors? Local, global, or both? Why? Both, Avon was mainly global competition but now Avon began to be popular in local. Avon is now popular here in the Philippines, their products are good, reliable and affordable. That’s why Avon is one of the greatest competitor of L’Oreal. 3. What has been the key to successful local product launches such as Maybelline’s Wondercurl in

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