A well-prepared plan, vision and mission statement is the vital prerequisite for the organization to be success in the global market. It will ensure the success and survival of the organization in order to be outstanding in the industry (Sadler and Craig, 2003). The performance of the company would goes downward if they fail to do so. Nokia is one of the typical cases. Nokia used to be the leader in the mobile phone industry, they were well-known by their mobile phones and portable devices.
They use all types of methods to get the company to attract consumers. Nike spend a lot of money on marketing and creating products. Nike has created products with high quality in almost every sport around the global. Nike boosted their credibility and reliability, by manipulated uses of Ethos, Logos and lastly Pathos. I selected nike's ad because it on TV commercials.
What made Apple a one of a kind competitor and different from other companies that they had the concept of innovation. Apple rarely came in second place with introducing a new innovative product, they always have been the ones who first introduced a new product into the market. For example, Apple introduced the world’s first desktop publishing program, The iPod, Apple Tablet and the first smart phone with a touch screen. Endless new products were developed by Apple that the world never saw before and they’re still doing the same thing until today. "Innovation distinguishes between a leader and a follower."
Evidently, the sale in Nokia fell 24% and Nokia was burning hundreds of millions in cash. Also, a reform in Microsoft in mobile sector was needed since this area of remarkable potential had been one of weaknesses for Microsoft. For instance, Apple and Google controlled 86% of the smartphone market while only 3.7% share was occupied by Microsoft’s Windows Phone operating system. Given that the companies between Microsoft and Nokia reached a strategic partnership in 2011, what they considered was both could gain the advantages through the merger. Therefore, in September 2013, Microsoft made the contract to buy Nokia’s mobile phone business for $7.17 billion.
Apple’s retail stores ensure high quality customer experience; provide direct contact with knowledgeable staff and increases brand awareness. Besides, Apple’s stores are one of the most profitable in terms of sales/ft2. • Strong marketing and advertising teams. Marketing is one of the strongest functional areas Apple has. It can sell pricier products, build superior stores (they are more or less built to achieve marketing goals) and advertise their products in a compelling manner.
It was a great innovation of Apple that received overwhelming response globally. LITERATURE REVIEW The iPhone Apple is an innovative company when it comes to designing of electronic products and designing their marketing strategy. The iPhone is no exception. The authors state that "The launch
Nike has been successful because of their new technology, innovation, and endorsements. Before Nike, competition between athletes and between sports was not at the high level it is now. When Nike started sponsoring athletes, athletes saw that as a reward that all of them had to get. Competition
Segmentation and targeting of Nokia: The market segmentation done by Nokia is very different as compare to the two brands mentioned above. Nokia has various smartphone categories that target a diverse audience. They have a variety of segments made on the basis of occupation, income, social class, lifestyles, end usage, age etc. All these segments are targeted differently with a specific category of phone and a unique marketing strategy for each. For example, the Nokia N-series is for the segment of students and teenagers.
For example; perfumes, makeup, skin care and products for the hair. “The group's mission is to provide the best in cosmetics innovation to women and men around the world with respect for their diversity.” (L'Oreal) To add to it, L’Oreal has more than 28 international brands, which are all popular in each of the 130 countries.The
Introduction The Company, L’Oreal was founded in 1909 by Eugene Schuler. The revenue, operating income, profit for the year 2014 is. The Body shop is a famous subsidiary of the company catering to a wide range of skin and hair care products like shampoos soaps, conditioners, lipsticks , foundations, moisturizers and hair colour L’Oreal’s key strengths are skin care, hair care and colour cosmetics contributing 80% to its retail sales and 50% to total industry absolute value growth in 2011 The balance 50% of the industry’s absolute growth is derived from oral care, bath and deodorants, boasting premiumisation. The company keeps stressing on features like technological advancement, professionalism, use of spa technology resulting in reduced