Non Electronic Communication
Electronic and non electronic methods of communicating business information, different types of audience
Electronic methods of communicating business information An electronic method of communication in business helps to deliver a particular information or message by using technological methods. Companies can use electronic methods of communication to connect with their clients, employees, supplier, and colleagues and to make any other business contacts. Electronic methods of communication is very cost effective, efficient and very easy to access. Electronic methods of communication in ASDA are E-mail, social media networking, Mobile devices , and video conferencing.
E-mail
E-mail is one of the most well-known forms of electronic communication.
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Nowadays lots of companies promote their products and special events through social network Medias like Face book, Twitter, yahoo and Instagram. For example ASDA uses social media to gain valuable customer in sights, social media generates a large amount of data about potential customers. As statistics shows over 600 million twitter, 5.5 billion likes on Face book and 96 million photos uploaded to instagram and in another social Medias. Therefore ASDA take the advantages and gets the important information about its customers on who they are, what they like and how they feel about ASDA from these social …show more content…
ASDA also use social media o track on what their competitors are doing. ASDA’s social media can access by different types of audience like customer at all level of ages, competitors, suppliers, employees and governments. The targeted audience are competitors, customer especially young once and teen and employees.
Mobile Device
Communication with mobile device increases the efficiency and accuracy on companies’ information. Text messaging in particular has strong demand, as anyone will as cell phone has texting capability. Many companies have begun marketing to customers through mobile applications and mess text messages.
ASDA launch free mobile app to help its customers to make quick shopping online for groceries and products. By using ASDA free app customer can easily book a delivery or use the ASDA free app click and collect service. Through ASDAs shopping app customers can shop the full grocery range available in their stores. By means of using ASDAs app any customer can book, amend or cancel their order while on the go. ASDA customer can quickly add favourite and shopping list items to their trolley.
Phone call is more personal than electronic information. A phone call helps ASDA to minimise misunderstanding and misinterpretation. The audience can be employees, customer and government.
Video
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