Noodles Marketing Study
PRINCIPLES OF MARKETING
“A Survey on noodles in south India with reference to Vellore”
Submitted By
SHATABDI SEN (12BBT0194) RELLA SIRISHA (12BCE0345)
III YEAR - B.TECH
CONTENTS Title Page Number
1. Abstract
2Introduction 3
2.1 working and block diagram 4
3.1 conclusion 6
4. References 7
Abstract:
“What Xerox is to photocopier and Colgate to toothpaste, Noodles
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It had become popular among the customers as a convenience food that requires minimal preparation (typically just heating).
Noodles are gaining huge popularity among the Indian consumers due to various factors such as increasing income levels, hectic lifestyle and increasing working women population etc. Thus Noodles are meeting the demands in an innovative, healthy and safer manner for a busy life style.
OBJECTIVE:
• Overall analysis and Survey on noodles in south India with reference to Vellore. (local regions , VIT University)
• Reflect the people’s perspective towards noodles and rice made snacks.
• Compare the rate of sales of noodles and the rice made snacks.
• To know about the best selling brands of noodles and rice made snacks.
• Ultimate aim is to come up with innovative marketing strategy that will enable to expand the noodles market in South India.
ANALYSIS AND
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PRICE: The price is one of the very important factors controlling the sales of any product as well as its survival in the market. It also determines the company’s profit and the purchasing capacity of the consumers. Since noodles in India and especially in south are famous as a snacks item therefore its price must be kept minimal to compete with the rice made snacks. The rice made snacks are one of the tough competitors of the noodle industry and are available in extremely cheap rates.
The pricing of product depend on three basic strategies-market skimming pricing, market penetration pricing and neutral pricing. The company should take no changes and should extend its distribution reach to smaller towns and cities. Noodles should try to be the most widely distributed product in the country. Through independent channels, it should reach to those villages where the company has no presence and where the rice made snacks had covered the entire market. The price should be kept such that it’s affordable to all income groups.
2. PLACE: The distribution network should be well spread. Easily available in all retail stores. Distribution channel should follow the following
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