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Nordstrom Executive Summary

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ntroduction Handbags for Spring/Summer 2018 are all about functionality, features, and friendliness. Nordstrom will be a force to be reckoned with and a prime location for finding that new spring bag. This prognostication lists the trends that will be prominent in the marketplace for Spring/Summer 2018 and demonstrate the need for Nordstrom to make sure these styles are in-stores to have the finest selection. The millennial consumer knows her buying power and will be well informed about the products as soon as they hit the floor for Spring/Summer 2018. Trends The three trends for Spring/Summer 2018 are Modern Utility, Modern Sustainability, and Modern Lady. The first trend is Modern Utility, which is about being functional and multi-purpose. …show more content…

Nordstrom is a large specialty retailer that works exceptionally hard to meet the needs of its customers. It is a company that is proud of its small Seattle roots, but is always looking to be fresh and innovative to give the customers what they need and want (About Nordstrom, 2017, p.1). The store is growing economically. In 2016 they generated 14.44 billion dollars in sales, which is almost up a whole billion dollars from the year prior (Nordstrom Inc. 2017, p.1). Nordstrom is growing: They currently have 347 stores in 40 states and Canada. They have 123 full-line stores, 215 Nordstrom Rack locations, seven Trunk Club clubhouses, two Jeffrey boutiques and two clearance stores as well as an online presence in Hautelook.com (Darrow, 2017, p.2). This company believes in hiring and promotion from within, which allows management that formerly worked the company to see where it is going and where it has …show more content…

This is why Nordstrom they have expanded on Hautelook.com. Nordstrom is staying relevant in society and listening to their customer. Nordstrom started as a small and has grown exponentially now generating almost 14.5 billion dollars every year. By focusing on what the customer wants and using social media/experiential shopping to improve the customers experience, Nordstrom is going to remain a top contender in this industry. Nordstrom is learning from Macy’s mistakes and see what they need to do in order to get the customer into their

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