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Northam Swot Analysis

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3.1 Background： Northam is located inland north within the wheat belt in Western Australia, sit at the confluence of the Avon and Mortlock Rivers, and 97 km north-east from Perth. Northam area was first explored in 1830 by a party of colonists led by English Robert Dale, and founded in 1833. And there are still a number of preserved heritage constructions like Northam Town Hall, St John’s Church and Post office by Hilton Beasley. Northam is the largest community along the Avon River which has 10,557 populations in 2011 census with a relative even structure, 5,200 male and 5,357 female. It has a diverse cultural history and a vibrant community resulted from a diverse migration over time, include 587 aboriginal and Torres Strait Island people.

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