Nucifera Solar Water Essay

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4.0 THEORITICAL BACKGROUND OF THE STUDY:-
RISK
CHAPTER- 1
TITLE OF THE PROJECT:-
STUDY ON MARKET SEGMENTATION WITH SPECIAL REFERENCE TO NUCIFERA RENEWABLE ENERGY SYSTEMS.
INTRODUCTION:-
Market segmentation is a marketing strategy that involves dividing a broad target marketing to subsets of consumer , business , or countries who have common needs and priorities , and then designing and implementing strategies to target them
Definitions of Market Segmentation (MS)
1. According to Philip Kotler, market segmentation means "the act of dividing a market into distinct groups of buyers who might require separate products and/or marketing mixes."
2. According to William J. Stanton, "Market segmentation in the process of dividing the total heterogeneous market
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To know the market share of Nucifera in Tumkur city.

5. To study the different strategies used by different companies to Improve their sales.

6. To find the perceived savings in electricity bill by the customers.

7. To determine the factors affecting sale of Nucifera solar water.
Scope of the study:
The scope of present study is confined to understanding the satisfaction derived by the consumers of nucifera renewable energy systemsinTumkur. For this purpose a research design is defined and the research is carried out accordingly specifically the study aims to bring out the strengths and weaknesses of Nucifera renewable system. The study helps to businessmen pursuing their own interest and also serves the interest of society. It is also assumed that when individual firms pursue the interest of maximizing profits, society’s resources are efficiently utilized. This study influence to take decision regarding to selling price, and it well to measure the strength of company to move to take new project relates to business. The main objectives of study were put in to practically and theoretical aspect of study into real life experience.

Research methodology

Research

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