The economic factor depends on outside control of the business, but it can affect the performance and marketing of the organisation. The main factors which mainly influence the economic balance of an organisation are political, economic, social technological, environmental and legislative factors. On an international front economic aspect is an essential interference in the performance of Tesco. Apart from the political stability of the region, factors also involve acts of legislation and tax rates. It is a major point of concern for the organisation, therefore it is essential to be aware of the changes in the policies.
Macro Environment Macro environment consist of the external factors that are cannot be controlled by the company. These factors include of political, economic, social-cultural, technological, environment, and legal. And changes in those factors would influence a company’s operations and impact the performance of the company. Knowing the macro environment is very important to every company, because the company need to adjust the marketing strategic when there is changes in the macro environment. For a large company like Samsung, which involve in multiple industry from smartphone to home appliances, changes in macro environment might not be just a threat but also an opportunity to them.
Dell is willing to solve this kind of problems in their services even though it would cost the company a large amount of money which would affect the shareholders. Virtue Ethics Theory Virtue ethics is person rather than action based. It looks at the virtue or moral character of the person carrying out the action, rather than at the ethical duties and rules, or the consequences of particular action. This theory consists of four main virtues which are courage, honesty, self-control, and justice. Relating to this theory, Dell had the courage to investigate and took the effort to solve the issues regarding the corruption that had occurred in its company.
Contextual intelligence issues will readily arise if WMI’s employees, senior management, and board of directors do not utilize contextual intelligence, the ability to understand the limits of their knowledge and to adapt that knowledge to different environments than the one in which WMI was conceived. The company has built their assets and corporate strategy around the idea of burying waste, and senior officials have argued that these assets should not be removed from the core business, explaining that taking them away will lead to WMI’s corporate demise. While a decentralized corporate structure allows WMI to give local leaders more ability to adapt quickly to changes in the local market, it also stretches out the decision-making process, meaning that more people are involved and decisions are not concentrated with WMI’s strongest
Marina Home interiors pride themselves on showcasing handmade, recycled and eco-friendly products. This Fact will win the hearts of so many consumers internationally, as there’s not enough retail furnishing multinational companies that support the environment. Legal The legal aspect of a country differs regionally, Consumer protection is a legislation that every country tries to adapt and enforce, however differently. Marina Home would also be advised to study the regulations regarding health and safety measures, employee protection and minimum wages, as this would end up in penalties if not followed by the book. Another barrier is the legal system and their financial regulations, this can be a disadvantage for the company if not properly studied beforehand.
The Ethical Necessity/Imperative Companies yield to social pressures for change and ethical duties by giving token concessions to its stakeholders under the name of “social responsibility” or by the owners doing philanthropic activities. These concessions are but partial, if not artificial, commitment to ethical responsibility, and only a fraction of companies do these. There remains a lack of genuine initiative to “ethicize” business institutions. But why is there a need for a greater, real ethical responsibility? Position: Companies and business people should be ethical Point 1: Being ethical in business strengthens the systems and relationships that support and sustain it Individuals, through corporations, have the right to amass wealth, but morality dictates that they do so ethically.
These days, it’s not enough to produce an excellent product or deliver a remarkable service; people also want to be aware if they’re doing business with a company that cares about its effect on its surroundings and is interested in doing the right thing for society it functions in. Today’s consumers hold the companies to a very high standard and continuously look for more than just material products or quality services when choosing a company to work with. To put it simply, consumers expect companies to not only make a profit, but also operate responsibly to address social and environmental issues. Typically, a company’s CSR programs include a corporate giving and volunteer program, environmentally sound practices or business practices designed
These factors relate to technology innovation which might regulate the industry’s operation and the market favourably or unfavourably. Some cultures do not encourage change in the country, while other advocacy and support. 2.2.2.5 POLITICAL AND LEGAL Political and legal factors focus on a country's political stability, legal system, as well as their general attitude towards business. These factors concern to the framework given by politics which can be binding for nations, region or an international basis. Moreover, these factors can represent key opportunities or threats for both small and large organisations.
Macro environmental fundamentals contain technological, legal-political, economic, sociocultural and worldwide variables. Macro environmental fundamentals ensue outside of an organization, thus creation difficult to control inside the organization itself, agreeing to the Compilation for Industry. Understanding the impact of macro-environment factors is essential The macro-environment, different risk factors are regularly seeming and extra challenging to recognize, the managers of the corporate as well as for investors. The main changes in the macro-environment are typically separate the business’ device. It’s necessary that the managers of the business are talented to expect the influence of these changes on moreover the business on its market earlier really succeed,
With the increasing dynamism of the external environment, such an analysis becomes for the company a vital factor that determines its survival. Not all elements of the external environment for the enterprise have the same value, so an important part of the analysis is the identification of those among them who play an important and significant role. PEST-analysis (sometimes referred to as STEP) is a marketing tool intended to detect political, economic, social and technological aspects of the external environment that affect the company's