What Are Tesco's Objectives

1.0 INTRODUCTION

Tesco is a British multinational grocery and general merchandise retailer headquartered in Welwyn Garden City, Hertfordshire, England, United Kingdom. It is the third largest retailer in the world measured by profits and fifth-largest retailer in the world measured by revenues. Beside it, Tesco is one of the largest retailers in the develop the shopping experience for its customers. It is the grocery market leader in the UK where it has a market share of around 28.4%. Tesco has stores in 12 countries across Asia and Europe such as Ireland, Hungary, France, Malaysia, Japan and Thailand.

Tesco as a group of market stalls in customer loyalty and its core UK business was founded in 1919 by Jack Cohen when he began to sell war-surplus groceries from a stall at Well Street Market, Hackney, in the East End of London. The Tesco name first appeared in 1924, after Cohen

Firstly, they aim to become leading retail supermarket in the worldwide industry. To meet this achievement of objective, Tesco has planned a few strategies which are increasing their profit by maximising sales. In addition, Tesco aim to fulfil their social responsibility by reducing the unemployment in local areas where Tesco Stores are built to provide jobs to their local community. Next, the third objective of Tesco is to provide good quality services and introduce more healthy eating products into the wide range of groceries. Tesco tend to offer a lower price of their goods compared to their competitor in order to attract more customers. Lastly, Tesco aim to develop a large internet shopping site to provide groceries, electronics and clothing goods as well as number of their services online which may attract more customers. Tesco Stores are operating a home shopping service through their official website since 1994 and it was the only food retailer in the world to offer a robust home shopping service as of November