Company Introduction
Coca-Cola Amatil Limited (ASX: CCL) is a beverages and food company, which was originally part of the British Tobacco Company (formed in 1904) before buying a controlling interest in Coca-Cola Bottlers in the mid-1960s. In the late 1980s, The Coca-Cola Company (NYSE: KO) became a major shareholder (30 per cent) and remains so today.
The company manufactures, distributes and markets carbonated and non-carbonated beverages. The key products of the company consists of carbonated soft drinks, still and mineral waters, sports drinks, iced teas, fruit juices, flavored milk, packaged ready-to-eat fruit and vegetable products and alcoholic beverages. It also produces and markets bottled water brand Mount Franklin and sports beverage brand PowerAde Isotonic. CCA undertakes sales and distribution of premium spirits with the help of partnership with Beam Global Wines and Spirits. CCA operates in Australia, Indonesia, Fiji, New Zealand and Papua New Guinea. The company is headquartered in Sydney, New South Wales Australia.
Corporate Governance
The majority of Coca-Cola Amatil’s (CCA) Board comprises of independent Non-Executive Directors. The company’s Chairman is a Non-Executive Director while the Group Managing Director is an Executive Director. It is the policy of the company that one third of Board members, other than the Managing Director, retire at each Annual General Meeting. However, they can stand for re-election.
The Chief Executive Officer
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In 2012 Robert Hanson joined the company as the CEO, having been the president of
Mary Dillon has served as CEO since 2013, beginning her journey with Ulta Beauty at the start of the company’s aggressive expansion (Holmes, 2016). She has helped the company transition very well from its previous leadership and has also done her part to ensure Ulta’s continued progress and success. According to Walter Loeb in an article on Forbes.com (2016), Dillon was recognized as a Power Player by the National Retail Federation Foundation in January 2016, and is “committed to strengthening Ulta’s brand awareness by utilizing digital, social and broad scale advertising to drive brand
23. “If the sun never set on the British Empire, then it was always teatime somewhere.” 24. Tea can reduce thirst, lessens the desire for sleep and hearten and help the heart. 25.
Five previous C-suite executives sit on the board. These members bring a significant knowledge base in the financial, strategic and general management of large companies. Rounding out the board are two inside directors, Mr. Mendes and Mr. Neil, Diamond's CFO. Furthermore, the board consists of an audit committee, compensation committee, and a nominating & governance committee. Given the wealth of industry knowledge and management experience, the company's board had the capability to successfully govern Diamond Foods as it continued to
(Diageo, 2017). DIAGEO PLC’s BOARD OF DIRECTORS Roles: The role of the Chairman of the Board is to manage and provide leadership to the Board and ensures that all the Directors are properly informed and adequate information is made available to facilitate appropriate judgements. The CEO of Diageo has a duty of care for the day to day management of the company and putting into effect the resolutions and policies of the Board.
Coca-Cola Company is one of the premier global consumer brands. The company has been around for a century and has been growing constantly. Today Coca-Cola manufactures more than 500 sparkling and still brands that are sold in more than 200 countries around the world. Coca-Cola’s main competitor is Pepsi. Therefore,
1.2. Product Differentiation This refers to differentiation that aspires to make a product more attractive by contrasting its unique qualities with other competing products (Investopedia, 2015:1), as in the case of Coca-Cola, other soft drink brands. Successfully adopting this strategy would have a company gaining a competitive advantage, as the customer would then view the product as unique or superior. This is what coca cola has managed to do, and has managed to do it on a scale that is globally unique, and globally recognized.
3.1 Explain how products are developed to sustain competitive advantage There are three levels of coca cola’s products. They are core product, actual product and augmented product. Core product Coca cola’s products are high quality standards for the customer.
Among its organization Chanel is divided in three sections. First there is a board of directors conformed by three persons: the CEO, who is Maureen Chiquet, the Chairman of the Board who is Alan Wertheimer, and the Director who is Gerard Wertheimer. Second, the CEO controls the ten management positions of Chanel, which are: the president who is Francoise Montenay, the COO who is Ariel Kopelman, marketing, organizational development and human resources, design & creative who is Karl Lagerfeld, fragrance creation, Europe, fashion, watch & jewelry, and makeup. Third and finally, seven of the 10 management positions have subordinates, which are 26 different sections regarding multiple important tasks of the company.
The company has well-established operations in United Kingdom, Ireland and France. Also, it has a wide range of products. However, the company continues to improve the participation in both soft drink categories and sales channels. Therefore, innovation is the key driver of growth and it is the core of the business. So that the company will launch different products according to the customers’ needs.
The Company’s beverage products comprises of bottled and canned soft drinks as well as concentrates, syrups and not-ready-to-drink powder products. In addition to this, it also produces and markets sports drinks, tea and coffee. The Coca- Cola
• Many successful brands to pursue. • Advertise its less popular products. • Buy out competition. • More Brand recognition Advantages of coca –cola Market Leadership: Coca-Cola FEMSA is one of the biggest franchise bottler of Coca-Cola trademark beverages in the world, with operations in Mexico, Guatemala, Nicaragua, Costa Rica, Panama, Colombia, Venezuela, Argentina, Brazil and the Philippines. Business partnerships: Coca-Cola FEMSA is cooperating with The Coca-Cola Company to grow more propelled joint plans of action to keep investigating and taking part in new lines of refreshments, expanding existing product offerings and successfully publicizing and advertising our items.
HISTORY & BACKGROUND OF COCA COLA The Coca Cola company is known as one of the world’s largest carbonated soft drinks company that began before World War II. It is an American-based company found in 1886 by an Atlanta pharmacist. Dr. John S. Pemberton created the formula of French Wine Coca, which is known as Coca Cola now and introduced the carbonated soft drink as a patent medicine at first. The beverage became more noticeable when Frank M. Robison, Dr. Pemberton’s partner changed the product name and created the famous script logo, which he believed that will attract customer in advertising.
A system to check and balances the benefit of all the board of directors and to avoid some of top management from making decisions that only benefit themselves is created and named corporate governance. Corporate governance means the system of rules, practices and processes by which a company is directed and controlled. The set of rules provided as a guidelines for the board of directors to make sure that accountability and fairness in a company’s relationship with its stakeholders such as financiers, customers, management, employees, shareholders and also society in order to achieve company’s goals and targets in a manner that add a value to the company. All of the stakeholders play an important role in corporate governance to ensure that
The company markets some of South Africa’s iconic liquor brands,98 brands under