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Suzuki's E-Marketing Strategy

1448 Words6 Pages

Strategy is a long term plan to achieve the goal of the company. Strategy main concern is about how to accomplish the objectives. Similarly, E-marketing strategy is the tactic or marketing strategy in which technologies are used for reaching specified objectives and improves organization performance and create competitive advantage. All the company has its own e-marketing strategies and we Suzuki motor corporation also has its own e-marketing strategies. Suzuki motor corporation 2015 E-marketing objectives are as follows: 1. The main e-marketing objective is to update existing website (www.globalsuzuki.com) by adding online selling and distribution features, customer’s feedback portion and making it friendly user. By this we target to increase …show more content…

Pricing strategy is the one of the most important part of the business. Among the various price strategy I would like to select segmented pricing strategy. Segmented prices stands for the different level of price for a same product. Implementation of segmented price strategy will be helpful for the company to increase the numbers of sales. The prices can be different but the price will be on the selection of the customers. When the customer are interested in buying cars and they go through the online selling web page then they can receive an e-mail with the detail of the product. I choose Segmented pricing because of the following …show more content…

Organizational structure of the marketing helps to understand the role of marketing department. For the implementation of plan and to achieve the objectives of the Suzuki motor corporation, company is hiring third party for the market research. Well experienced, skilled and analyst market researcher is employ for the study of the market. Company appoint them as full time market researcher until the accurate data and statistic of market is not studied. Their jobs will be to find:; • What is the market size of the Suzuki? • Who are the core company competitors? • Categories the market segmentation? • What are the major brand in automobile? • Who are the key customer for Suzuki? • And many more…. Market researcher need to stay in meeting with marketing department of the company for submission of their finding once in a month. The information and statistical data that is collected from the research is used by marketing manager of the company to create programme and for decision making. Marketing manager will look after all the marketing activities of the company and suggest the BOD about the market finding. Evaluation Plan Evaluation Plan is the process of calculating success level of company once the e-marketing plan is implemented. Accurate and timely data justify the ongoing e-marketing expenditures which are covered by the plan. The appropriate performance indicators for the task that is targeted are discussed

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