Honda Case Analysis
About Honda
Background
Honda is a Japan based multinational corporation. It is a manufacturer of automobiles, both cars and motorcycles. Apart from being the largest manufacturer of motorcycles since 1959, Honda is also the largest manufacturer of internal combustion engines measured by volume. It produces about 14 million internal combustion engines each year. In 2001, Honda became the second largest Japanese automobile manufacturer. In 2011, Honda was the eight largest automobile manufacturer in the world after General Motors, Volkswagen Group, Toyota, Hyundai Motor Group, Ford, Nissan and PSA.
In 1986, Honda became the first Japanese automobile manufacturer to release a luxury brand by the name of Acura. Apart from the core manufacturing of automobiles, Honda is also a manufacturer of garden equipments, power generators,
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