Originally known for motorcycles, Honda has managed to elude the dominate keiretsu system in Japan and become one of the dominant automobile manufacturers in the world. STRENGTHS • Honda has a reputation for producing high quality products from cars to motorcycles to lawn mowers. • They are the largest manufacturer of motorcycles in the world. • Honda has won many awards for initial quality and customer satisfaction. • Their research has afforded them competitiveness in innovative products.
• Harley-Davidson made $13 billion market. • Evince quality of product. • Customization is offered to its customers by Harley-Davidson. Weakness of Harley-Davidson: • Harley-Davidson only produce heavy/luxury motorcycles. • As the prices are high it fails in attracting middle class • Credit rating is poor (BBB+) • Targeting particular category of customers.
The more unique products of Honda focuses on the product range of Harley Davidson looks in to speed, power where the economy is a lesser concern but the style is a prominent component. When Harley Davidson brand name comes to popularity plays a major role in the market segment. But in the study of market expansion in brand awareness Honda has a wider perspectives. Riders of Harley’s niche market are more focused on the following aspects of their experience than the more conventional
Motorcycles are sold through outlet and authorized dealerships. (www.reuters.com)Honda has the reputation of being the largest producer of internal combustion engines reaching an impressive figure of 15 million in 2012. Honda has the eighth biggest automobile manufacturer in the world. In 2012, Honda had more than $99 billion in revenues out of which $3 was the yearly profit. They have more than 17500 labour around the world as per 2013 Honda has introduced 3 models of cars with better performance (www.successtory.com) Honda had their success stories in new decade.
OBJECTIVE: Determining the Strengths, Weaknesses, Opportunities and Threats of the firm Harley Davidson. INTRODUCTION OF THE FIRM: HARLEY DAVIDSON is an American motorcycle manufacturer which was founded in Milwaukee, Wisconsin in 1903. It is one of the worlds largest motorcycle manufacturers and an iconic brand widely known for traditional styling ,design simplicity ,durability ,quality and its loyal following. It is one of the two major American motorcycle manufacturers to have survived the Great Depression. STRENGTHS: • It has established a strong brand image as its motorcycles have been achieving iconic status.
Honda Motors, at first a maker of motorbikes, succeeded in turning into an automobile producer after all others, in the mid-1960s, by implementing a method of development and adaptability and by developing a modern model empowering it to avoid or limit the dangers peculiar to that methodology. The association's prosperity owed much to the mechanical and business creative energy of Soichiro Honda himself. In light of the long-standing theory of, "building items in the business sectors where they are sold," Honda now has more than 100 manufacturing offices in 33 nations. By 1967 Honda had turned into a legitimate auto maker. It settled on a creative auto corner and exportation with a specific end goal to make a spot for itself among Japanese
First of all, this system can achieve better efficiency and productivity in terms of work performance. Request tracker has improved productivity greatly by giving a graphical interface to the work to be done. Once people are shown the power of request tracker, they often cannot imagine handling requests without it. It is truly an amazing and powerful tool for anyone who handles any number of requests (Jeremy, 5, April, 2004). Besides, consolidation of all range databases is also one of the advantages of the request tracker, as everything is being centralized in one place.
Honda was more family oriented and communal, smaller, quieter, faster and more important less-expensive. By the time the market was more oriented to first time buyers and 80% percent of the sales accounted to first time buyers, the Japanese started acquiring the market and they accounted to more than 85% of the motorcycle sales in the U.S. Harley Davidson believed in their own methods and was not ready to go any drastic change in their organization in the early stages and they suffered a huge setback in the industry and the sales, which was beginning to being dominated by Japanese companies led by Honda. The Japanese companies were skilled at mass-production. Harley Davidson did not make any unique technological innovations in this period. The company went public after 60 years, and was also taken over friendly by AMF, a conglomerate looking to diversify in leisure
Being the market leader in the scooter industry the company wants to establish the same position in the motorcycle marke Yamaha Motor India Pvt. Ltd Yamaha motors are amongst the most popular bike manufacturers in India. The company has given some most successful bikes like RX100 to Indian roads and is a tough competitor for other biking giants. A wide variety of models in all categories of motorbikes . Yamaha Motor Company, established as a cruiser producer on July 1, 1955, have lived up to expectations, since starting, to fabricate items that emerge for their quality wherever they are sold.
INTRODUCTION OF THE ORGANIZATION 1.1 COMPANY PROFILE HONDA CARS INDIA LTD. Honda Cars India Ltd., (HCIL) Is A Leading Manufacturer Of Premium Cars In India. The Company was established In 1995 With a Commitment to Provide Honda’s Latest Passenger Car Models and Technologies, to the Indian Customers. The Company Is A Subsidiary Of Honda Motor Co. Ltd., Japan. GREATER NOIDA PLANT: HCIL’s first manufacturing unit was set up at Greater Noida, U.P in 1997. • The green field project is spread across 150 acres.