Omtenashi Japan Essay

1. Introduction

Tourism industry is one of the most important tertiary sector industries for any country. This is because the tourism industry does not only result in high influx of foreign exchange, but also helps achieving other macroeconomic objectives such as high employment, higher standards of living, cross cultural relationships, exchange of technology, and higher gross domestic products.

Japan is a country that has huge prospects for tourism. Not only the country is economically and politically stable, but also has an edge that its government has always taken a keen interest in promoting international tourism for Japan. The Japanese government’s tourism promotional campaign, ‘Yokoso Japan’ has opened further prospects for the development

1.2 Vision:

The vision for Omtenashi Japan is to be the welcoming face of Japan.

The company aspires to give more innovative dimensions to the Japan tourism industry and to provide exceptional and never had before experiences to tourists.

1.3 Objectives: The objective of the venture is to develop strong Business to Business to Consumer (B2B2C) relationships and to introduce innovative tour plans in order to position itself as a business with well differentiated product and with a unique selling point. The overall idea is to create more innovative dimensions within the tourism business. This will be done by exploring new places within and new forms of entertainment within the country that are generally overlooked by others.

1.4 Nature of Business Organization: Omtenashi Japan will be a private limited company. There are already about 10 investors who are willing to invest in the venture. A limited company would mean ease of raising finance. The company also aspires to explore business options in other tourist destinations such as South Asia and Turkey and a strong company goodwill in Japan would help in doing

2.22 Threat of New Entrants It is important for new entrants to have command over English Language, as many Japanese do not have that and have good personal relations with partners and customers. They also need to know the knowledge of Japanese tourist industry. If these factors are satisfied, then barriers of entry is easy since Japanese government is very relaxed as far as legal formalities are concerned.

2.23 Bargaining Power of Suppliers (Partners): The service partners (internet, web-design, transportation, and translation) are in stiff price competition. Suppliers and partners (most local tourism organisations) power gets diluted due to lack of English skills which is the key for international tourists.

2.24 Bargaining Power of Buyers Tailor-made concierge services are hard to imitate. The degree of relationship with these entities drive price. Local tourism organisations and hotels are loyal and prefer long-term business and social relationships. More prospective buyers include five star chains and tourists from developed countries who value quality of