Web Advertising Objectives

Objectives of Web Advertising

Web advertising plays a very important role in today’s marketing industry. It is considered as the most effective way of communicating to the customers the wide range of variety of products that are available, provided by its producers. It reaches everyone who has internet access, which is a great audience, hence, it is utilized by most, if not all, companies all over the world.

Objectives of Web Advertising include:

Endorsement.

This can be any form of campaign for a product, which is often combined with other media in order to present a well-rounded advertising approach. This may be done for the purpose of re-bumping the previous advertisement to increase awareness, or to improve the image or reputation of

Social Networking Sites.

Social networking sites are accessed by millions of people around the world. This basically creates more than enough audience, and will help advertisers reach potential clients. It is considered to be a very effective way of reaching target demographics which include specific people with specific interests.

3. Banners and Display Advertising

These methods are considered as the first major methods used for web advertising, but has recently declined due to the emergence of newer and much more efficient web advertising methods. Although it has dropped its popularity, banners and display ads still have merit and are proven effective in promoting special offers or brand reinforcement.

4. Pay Per Click (Keyword Advertising)

This method is considered by many marketing advertisers as the best web advertising method by far and has been on the rise at a remarkable pace. It is a method where service providers get paid every time that a web advertisement link is clicked.

5. Search Engine

Video Marketing.

Video marketing is a relatively new method of advertising. In order to maximize its effectivity, the advertiser must make sure that the video is highly entertaining and/or informative so that the video gets shared and passed on to other people.

2. Article Marketing.

This strategy is done by publishing informative articles online, that enables the publisher to establish himself as an authority, which will eventually create web traffic through a resource box at the end of the article.

3. Viral Marketing.

This strategy enables advertisers to attract web traffic by either promoting a contest or by simply publishing valuable information. Thus, whenever this becomes the case, people will start talking about your website, which is also a form of advertising by word of mouth.

4. Traffic Trading.

This strategy helps increase the advertisements visibility by listing his URL to relevant websites, forums, directories, etc.

Types of Promotions

Online sales promotions are intended for converting site visitors to actual consumers. There are a variety of methods which include the following:

• Loyalty and Rewards Programs

• Contests

• Coupons, Premiums, Rebates and Other discounts

• Social Media

• Email blasts

• Referral