DATE: September 23, 2015 TO: Professor Stevens FROM: Briana Nguyen SUBJECT: Groupon, Inc., and Revenue Recognition Issues PURPOSE This report will explore the accounting treatment employed by Groupon, Inc. (“Groupon”) in its revenue recognition for fiscal years 2008 through 2010 as well as the first six months of 2011. Specifically, we will review the following in regard to its initial public offering (IPO) in accordance with FASB’s Accounting Standards Codification (ASC): • Revenue recognition as a primary obligor • Revenue recognition as a principal or an agent • Revision of revenue recognition on gross basis to net basis and effect on revenue and net income BACKGROUND In November of 2008, Andrew Mason, Eric Leftkofsky, and Bradley Keywell
Seeing the need to expand the business, Ellis Jacobs and Steve Brown found in Cineplex Odeon a great opportunity to do it because in 2003 the company had to restructure and overcome the bankruptcy proceedings. Thus, in the same year, the companies merged and the new company was called Cineplex Galaxy Income Trust. Still in the same year, the new company went public trading its stocks on the Toronto stock Exchange, under the heading CGX. In July 2005, Cineplex acquired Famous Players theatres in Canada.
But then there were many changes in video rental market from which the biggest change was from store based rental to online video rental which was started by a California based company Netflix in 1999, blockbuster management ignored the competition and continued selling DVD rental in store and charging late fees for rental. Blockbuster decided to come into online DVD rental service in august 2004 by the time Netflix had already taken over the market in the past 7 years because online DVD rental was easy to access and return and on top of that Netflix did not charged customers late fees, because of which customers got attracted to Netflix then to blockbuster. Starting as early as 1990, Blockbuster should have started closing down its stores that were underperforming and should have set up kiosks in grocery stores and other public places which would have increased their profit margins. External Environment External environment is a set of conditions outside the firm that affect the firm’s performance(R, Duane, pg 6). The
Strengths Cineplex Inc. is a Canadian entertainment company that operates from one of the busiest cities in the world Toronto, Ontario. Cineplex currently has 162 theatres within Canada under numerous brands such as, Cineplex Cinemas, Cineplex Odeon, SilverCity, Galaxy Cinemas, Cinema City, Famous Players, Scotiabank Theatres and Cineplex VIP Cinemas. With the company's history going back more than a century it is not unusual that the previous decades have been full of mergers, acquisitions and growth that has brought about one of the biggest movie theatres today. Cineplex is a good experience as the movies is a place where people go to enjoy a film together and along with the brand owning a lot of the theatres in Canada, it is fair to conclude
The current ratio is a liquidity and efficiency ratio that measures a firm's ability to pay off its short-term liabilities with its current assets. In the year 2012, KHB had a current ratio of 1.688 but it comes to decrease in 2013 to a 1.642. The ratio in the year 2014 was 1.670 indicating a slight increase. The competitor of KHB, the PMMB had a current ratio of 4.785, 4.012 and 3.622 from the year 2012 to 2014 respectively. A current ratio should be more than 2.0 as a higher current ratio indicates a more promising current debt payments.
SMART marketing objectives for a hospitality and tourism business: From the brief meeting, Mr Ramesh summarized the main objectives of the Village Hotel Bugis will coincide with the Group’s mission statement. (i) To develop an enterprise and operate the businesses by serving with grace and love, integrity and honesty (ii) To inspire better lives to all stakeholders using the core values of BUILD (iii) To market VHB is a destination of pleasure and business with its unique characteristics of its locality. 2. Marketing plan development for a hospitality organization: Marketinng audit ( PEST ): PEST analysis is a simple widely used tool that helps to analyze the Political, Economic, Social- cultural, Technological changes in the business environment. Let’s see how The Village Hotel uses PEST analysis to their business.
United Airlines is the second largest air career in the world. It was established in 1927 from the merger of 4 companies. In this essay, Q1 will discuss marketing environment of UAL and how changes in the environment can impact it; Q2 will define segmentation, market segment, targeting and positioning and how UAL uses to segment its market in order to grow then in Q3 SWOT and its components will be defined and applied on UAL. Q (1.a): Marketing environment refers to “The actors and forces outside the marketing department that affect marketing management’s ability to build and maintain successful relationships with target customers” (Kotler, 2011). And it consists of Micro environment and Macro environment.
The Walt Disney company does not only have an immense amount of economic power on the American entertainment industry and popular culture, but they have acquired influence across the world. The company has recorded that one quarter of the 45 billion dollars Disney makes annually comes for the international market (Hongmei). It can be said that Disney is one of the best-known companies or brands in the worlds and covers a wide range of markets from films to television programs, to merchandise and publishing not to mention the theme parks. However, the inspiration to expand globally does not completely rest on income and to promote capitalism within the company. In some circumstances the marketing decision is more political than economical.
Movie industry consist of different types of firms throughout the product value chain. This market includes: famous movie studios such as Walt Disney and Colombia pictures, independent production companies like Sony pictures entertainment and Warner Bros pictures, independent distributions such as 20th Century Fox, and major national exhibitions such as Cinemark and AMC. In the United States each part of value chain in the movie industry is separate and integration between distributor and exhibition is not allowed. “Vertical integration between distributors and exhibitors is prohibited under the 1948 United States v. Paramount Pictures decree.”
The new company must know about the company that they want to compete. For the new company that want to joint in this industry must have big capital to build the cinemas with the latest of system technology of cinemas that can make the customers can choose the new company compare the others companies. They also get high of threats that can make the company cannot run stable in this industry. In this case, the customers don’t worried about the services of the MBO cinemas, because they always make the best for the customers that can make the customers feel great while watch their favourite movies.
The complexity of the product offering allows customers to have numerous price points and ability to decide how much of the Disney experience they want to enjoy. For examples, the offerings include transportation, resort accommodations, and meal plans. The larger product mix creates entry into the resort, hotel, and restaurant businesses. Although Disney was not first in the theme park market, its large size and connection to kid ’s movies was revolutionary.