Off Day Advertisement Analysis
One undeniable fact of watching television lies in the fact that you will, at some point, get sucked into what feels like a never ending chasm of commercials. There are commercials that inspire you to change the channel, that puzzle you, encourage you to purchase something, or even commercials that make you question the purpose of it. But despite how ridiculous we might find some commercials, we will later find ourselves thinking about the advertisement. Advertisements work in three ways, by playing on our emotions, by attracting us with popular or catchy themes, or by appealing to us logically. Around this time last year Allstate came out with a commercial titled “Off Day.” The main character is a mom going about her business in a normal day. …show more content…
After investing twenty five seconds to the commercial the last ten to five seconds just remind us of how other insurance companies might raise our rates when accidents happen regardless of the circumstances behind the accident. The narrator then points out to us that “life can surprise us,” and that “everyone has an off day.” Our minds immediately respond with the confirmation. We agree that life can surprise us and that at one point or another we will have an off day. The argument stated in between the lines confirms the fact that consumers should not be penalized for accidents that occur in their life. Whether the viewer has been a victim to raised rates already or someone who may be looking for insurance, the commercial offers a logical point that pushes us to act on what we have felt throughout the commercial. Each viewer may respond to the commercial in a different way by looking up what accident forgiveness is, by calling a local Allstate, or by reviewing their own insurance policy over again to see if they will ever become a victim to raised rates. The logical argument behind the commercial doesn’t force viewers to feel that they need to purchase Allstate insurance, but it does make viewers think about what would happen if they were put in that situation. The idea is what pushes viewers from just feeling pity for the actor, or just paying attention to the catchy theme to acting on something that could prevent a situation like this from happening to
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