Offline Marketing Vs Online Marketing

1428 Words6 Pages
Offline Marketing
By Laura van der Blom & Anne-Lise Artaud
The impact that the internet had on marketing is undeniable but there are still companies that prefer to use offline marketing methods. This article talks about targeting offline and why marketers still use offline methods, when online marketing tools, are now so powerful and strategic. To deliver a good explanation we will use a basic tool: comparison: “Offline vs. Online Media”.
What is Offline Marketing?
Internet is more and more popular and its impact on companies' marketing strategy is every day more important. Offline media is every media that does not have anything to do with the Internet. It may seem that with the appearance of the Internet companies would choose this way to
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More and more frequent the offline marketing strategy of the company is now closely linked to their online targets. Offline marketing permits to the company to be able to segment and target more efficiently its customers.
What is Online Marketing?
Online media is the tool of Web/ Internet/ Online marketing (there is quite a lot of designation for it). Online marketing involves any kind of marketing activities that are conducted online.
Marketers have now oriented their efforts to online marketing campaign because it tends to be significantly less expensive. “Many online advertising spaces are free to use. Companies can upload videos to Youtube or start a blog for no cost at all. Other outlets like official websites or paid search marketing cost a fraction of what a major television advertising campaign would.” (Marketing Schools, 2012)
The Internet also creates fascinating new opportunities for companies to profile and target better their customers. The interactive dimension of the web makes easier a company's ability to track, store, and analyze data about their segmented market and customer's demographics like personal preferences, or online behavior. Thank of those data, advertiser are able to provide a more personalized and relevant ad experience to their
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On the other side there are international companies known worldwide, large corporations with recognized names and brand characteristic. Even if nowadays they are present all over the web, they still invest into massive campaigns features through offline channels, like TV ads or billboards. This is a strategy they do only for only one reason, but a highly important one for every company, brand awareness (Marketing Schools, 2012). Offline marketing tools permit to focus on people of every age, and at every level of the society.
Offline media are still the most efficient way to precisely target company’s customers concerning brand awareness.
For example, when you turn on the TV in the early morning you will mostly see advertisements for toys, targeting kids because companies know this is the time frame that kids watch TV before going to school. Or in the range from 9.00 to 13.00 you will see mostly advertisements for cleaning products since the audience at that time are house wife’s that are stay at
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