International Advertising Essay

ANALYSIS OF AN INTERNATIONAL ADVERTISEMENT
Introduction:
The advertisement that I have chosen is based on the concept of save fuel. It is an international advertisement as it is made in India but it focuses on the issue of fuel wastage which is a major issue of the people around the globe.
The advertisement is sponsored by the government of India and made by the Petroleum conservation research association (PCRA). The time duration of this advertisement is 50 seconds.
Plot:
In this advertisement, a child is shown observing the fuel being wasted by his father as they are waiting for the traffic signal so the father does not turn off the car engine, instead he wastes the fuel while waiting for the traffic light to become green , similarly he observes

The energy resources are being exploited to the maximum due to industrialization and the consumption of fuel is at a very high rate at present. If people keep wasting and consuming fuel at a high rate the world will get deprived of energy resources in future. Hence it is the need of the hour that people should be made aware of this crisis so that a shortage in energy consumption takes place and so that we are able to save fuel for our future generation.
This advertisement became very popular in India, and through this advertisement people got motivated and influenced to such an extent that most of the people started switching off their vehicles during signal break and they realized that fuel is a precious element which n should not be wasted.
The developing countries including the Asian countries are striving hard to progress but they are being overly dominated by the developed countries such as U.S.A and due to colonization the Britishers left a power vacuum amongst the subcontinent, the consequences of which the Asian countries are

Whereas, the developed countries give loans to the struggling countries but on their own terms and conditions as, these countries don’t want the developing countries to become stable because then those countries would act as a threat for them. Their terms and conditions are so strict that the 3rd world countries have to abide by them and they can’t use the loan money according to their will or invest it in energy related projects, if they do so then the first world countries will stop giving them aids and loans.
Hence the third world countries remain unstable and lack energy resources throughout whereas, the first world countries maintain their position as developed countries. Thus as the result of this the developing states continue to remain in energy crisis.
Another reason for this government sponsored advertisement on saving fuel is to make people aware that saving fuel also helps them save money. The minimum the consumption of fuel by the people the minimum expenditure they will have and hence it is advantageous to them.
Further, a third reason for airing an advertisement for the purpose of awareness is to curtail the usage of fuel so that the amount of oil imported by developing countries from first world countries is decreased and hence the government will be able to save a large sum