Okra Feasibility Study

CHAPTER I
THE PROBLEMS AND ITS SCOPE
INTRODUCTION
Rationale of the study
Food is a basic need of human society. That is why food industries are showing a great deal of variety in the world to come up with new better products. Food varies from being a whole food, to fast food, to junk food, and there’s the comfort food. The comfort food consists of food that helps us cope up with stress and other negative feelings and ice cream is one of them.
There is a growing market for ice cream here in the Philippines. Ice cream sales were expected to grow by 2.8% in 2009 (source: just-food). Chocolate remains to be the undisputed favourite flavor of Filipinos which is why it is primarily launched and developed by manufacturers. The flavor that they put to the ice cream makes the price higher. Now there are no manufacturers use vegetable as flavor to

We do not think whether the food that we are eating has nutritional values or how much calories do we consume by eating that such food. With problems and benefits presented in eating okra, we have come to a decision of making okra ice cream. This is to remove the fear of having eaten the slimy texture of an okra. In addition to that, this also an alternative way of introducing healthy vegetables to children who neglects eating it. People may think that ice cream contains high sugar level but with the presence of okra it balances the sugar level for them to enjoy it without worrying. It is believed that the superior insoluble fiber contained in okra helps stabilize blood glucose by slowing the rate at which sugar is absorbed from the intestinal tract. This would be a better avenue to become healthier. Jeff Puno stated that: “There is a growing market for premium ice cream in the Philippines mainly because of the Filipinos’ sense of adventure in taste and its current strong purchasing