February 7, 2010 or Super Bowl XLIV as we all remember was the first time the, “The Man Your Man Could Smell Like” commercial was played on national television. I’m almost certain that everyone in the United States at one point of time has had this Old Spice commercial stuck on replay in their head. This commercial does an amazing job at grabbing whoever’s attention, whether or not you are a part of the targeted audience. However, with its comical approach, this commercial implies that by using this product a chain of events will happen that Old Spice cannot prove. This Old Spice commercial starts in what appears to be a bathroom, with the shower running in the background.
Old Spice, a men’s beauty product, is notorious for producing commercial advertisements that are comedic in nature and that appeal to the emotions and desires of their audience. The Old Spice commercial, “The Man Your Man Could Smell Like”, effectively targets teenage to middle aged men with its use of rhetorical strategies such as
Mohammed Shahriar Keith Evans English 1301 11 November, 2016 Quiz 5: Old Spice Very few advertisement products are as memorable as a trailer for old spice called “The Man Your Man Could Smell Like.” Even without the use logos, this commercial is successful due to how it masterfully utilizes ethos and pathos to make it very memorable in the eyes of the audience. An example of ethos can be seen in the very first shot of the commercial, it sets the tone for what the ideal man is supposed to look like. The speaker is a handsome, ripped, shirtless man and he compares his physique to the husbands of the wives that are watching the commercial. Old spice is a body wash and it uses this image of an ideal man to gain credibility for itself.
The Old Spice Man promotes an unrealistic idea by describing the "ideal man " as an Adonis that exudes strength, power , wealth and physical superiority. It causes men to be jealous of him and woman to desire him . Mustafa as the face of the Old Spice campaign was able to create a character that was attractive, easy to recognize and strong enough to leave a lasting impression . With brilliant casting, Old Spice used several tactics techniques to maximize its impact on the
Claim X is presented by side A and the burden of proof actually rests on side B. 2. Side B claims that X is false because there is no proof for X. A very common example of this would be: “God exists because there is no proof that He does not.” Fallacy: Appeal to Authority Also Known as: Ad Verecundiam Description of Appeal to Authority An Appeal to Authority is a fallacy with the following form: 1. Person A is (claimed to be) an authority on subject
They do advertisement meetings in order to promote and protect their image. For instance, in those activities the company provides free snacks and drinks, also has a special magazine for children, very special like Happy Meal. In every country they have special offerings, like for a Muslim community you can’t sell any pork product, or every different place has its own preferable taste, so, they try to use this for their advantage. As for “Old Spicy Guy” I would say in today’s world people want to see or to try unique things – PSY’s Gangnam Style, it’s so popular and it has incredible number of views on YouTube, but in my opinion it’s not so good example of music despite its views. But it’s unique, entertains people, maybe that’s the point people like it and that makes the producer
The first rhetorical appeal used in these ads is ethos. We follow Kevin Spacey’s Acting MasterClass and already this ad has established credibility as he’s a famous actor. When taking any course, whether college or any learning program you would want to have a teacher or professor that has been in your place and has gotten the experience to able to teach you and perhaps leave you with some knowledge that they have received during their journey. Kevin Spacey is a professional and has gained the experience that was able to get him where he
This girl is like 5”3 shes skinny she also wearing like some tight pants and a tight blue shirt. This ad utilizes rhetorical strategies such as ethos, logos, and pathos in order to persuade a fat-worried audience to use a product that might help
This was proven by the research which involved 245 girls ages 7 to 9 years old. Many attractive and thin women appear in the soap operas and music clips which results in an even wider exposure of the thin body image to girls who watches these videos. The beauty message provided by the soap operas creates an illusion that one needs to be attractive to be successful and happy. Girls who respond to this might feel pressured into being good-looking to achieve happiness. Therefore, these factors imply how more exposure of these will result in stronger internalisation of the thin ideal as supported by Borzekowski, Robinson and Killen (2000).
This is an example of faulty use of authority because Drake might be credible in the field of music because of his experience as well as his successes in the industry, but might not be as reliable when it comes to cell phone services and their pros and cons. Nevertheless, many celebrities and well-known icons advertise for certain ideas, even though that is not their field of expertise. They are only called to assist the advertisement since they are convincing to a majority of audiences, especially teenagers. Another example of a logical fallacy that I found was in an ADT security system commercial. This commercial appealed to the audiences’ emotions and used the ad misericordiam fallacy.