Old Spice Advertising

Old Spice Will Have You Smelling Like a Man

Today we live in a society that thrives on advertisements and Public Service Announcements(PSA) to communicate to people visually. Everywhere we look we see visuals like billboards, posters, advertisements on TV and more. The Old Spice advertisements are always engaging because there are many aspects happening at once. Everything in these advertisements is funny or eye catching in a way that it communicates the message to you. In this case, we have the image of an Old Spice of an Antarctic smell body wash. Which appeals to more adult audiences as well as teenagers. The image is of more importance than we think, but some of the information about it isn’t provided.
This image’s date is not quite

However, I see that the whole snow setting is to give the feel visually on how your body will feel like after using the body wash and deodorant. The activity around the body and the head is to give it a feel of the Antarctic. It also makes it more creative because it gives you the sense of when you use the soap or deodorant you will feel like came from that place. This appeals to the audience because not only is it graphically cool for them, but they also want to smell like it shows in the advertisement. Also the main part of this picture is the well shaped man holding the product.
This gives us the thought of when we use this product we will get ripped and smell as fresh as he does. It could give Ethos because the guy in the advertisement is Isiah Mustafa a former NFL wide receiver and actor. He’s widely known for these Old Spice commercials and the fact he played for the Moorpark college and Arizona State. He has also been the old spice guy since 2010 as The man your man could smell like. Which this appeals to the audience because they want to look and smell like that man to get the girls and feel like a

As shown in figure 1 you can see there is logos because you can see the old spice product in his hand and old spice logo on the left of it and the hand pointing to it. The reason I think he did this design is because he wanted the guy and the graphics around his body first. After you look at the product and you have seen what this product will do if you use it you look at the hand and it guides you to their logo. This way you know what product to buy to feel like a man and smell like one. Also this appeals to audience because when they question where they can get the product they can look down to see the product and know what to