Old Spice Commercial Analysis

Men Woman Dream Of…. The commercial “Old Spice / The Man Your Man Could Smell Like” starts off with a very attractive man standing in a bathroom with just a towel on. He isn’t quite talking to men, he is talking to the woman of the men. In this commercial,it is showing a man that is every woman’s dream. It makes the woman sit back and say, “dang I want my man to smell and look like that.” This is also appealing to men because they want to look and smell like that for woman. The commercial is also very interactive with the audience. He is very focused and wanting you to understand and really think about your man. As the commercial goes on it is very eye-catching with the different aspects, colors, and adventure. A commercial like this will always catch people’s eyes, because the man was

Woman watch this and are like I want my man to look like that and smell like that. Men also look and it and say” I want to look like that and if I look like that then I defiantly have to smell like that. The commercial has the best views at night because that is when all ages and gender are watching time, also during football games. Steve Craig “Prime time (the evening hours) is considered a good time to reach women who work away from home, but since large numbers of men are also in the audience, it can also be a good time to advertise products with wider target audiences. Weekend sports periods (and, in season, "Monday Night Football") are the only time of the week when men outnumber women in the television audience, and therefore, become the optimum time for advertising products and services aimed at men.” (3) This commercial is a eye catcher for both men and woman. The colors aspect is great, the adventure the man shows is very masculine and catches woman 's eyes, the filmmaker did a great job when making the commercials, because it is targeting to both men and woman but in two separate