The Old Spice commercial, “The Man Your Man Could Smell Like” has some flaws to it. The commercial has Isaiah Mustafa, a handsome actor who first is in the bathroom with the Old Spice body wash. In the commercial, he is telling the audience that men could smell manly if he started using the product. Then the commercial goes on to having him on a boat, him holding an oyster with your favorite tickets, then the tickets turning into diamonds. Then the commercial ends with him on a horse. In this commercial, their message was trying to say that Old Spice has a scent that can make any man smell amazing and that they should buy it to impress women. With that said, their target audience is men who want to impress women with their scents and who want to smell good.
In this commercial, Old spice used ad hominem, non-sequitur, and false analogy. For ad hominem, the commercial was saying that if men stopped using lady scented body wash, they could smell like a man. For non-sequitur, the commercial is the man in the commercial is listing many things that do not follow the facts about Old Spice. For a false analogy, they are saying the man on the commercial uses Old Spice products and is a manly man, thus men should use Old Spice to be manly men and to smell good. This commercial and the many others that are like this fit the fallacies because the points used are irrelevant and do not have actual logic to them. A fallacy is defined as “a deceptive, misleading, or false notion, belief, a
In this way the company promotes its beer by making it the preferable drink of the most interesting man in the world. The ad manipulates the viewer by appealing to humor, the ego, and sex.
If the commercial does not get you to buy their product then they are not persuasive towards you, but in with other people they could persuade them into buying
So this commercial gives facts and statistics to prove their points in their advertisements, trying to get the audience to believe that their product is the
It’s commonly known as the emotional appeal. For example in the ad, the old man misses his past as an astronaut. He’s sits in his couch and thinking about the great life that he had before. It’s very relatable because you have those moments where you think to yourself I wish I can go back to this day because it was the best day of my life. For the old man, it was when he first flew into space.
This is a logical statement because who does not need more energy after being tired from shopping. Kairos is also used in the advertisement. The video talks about women shopping for their spring wardrobe and the video was aired during the spring time. This is a form of persuasion because it uses the timing to help promote their main message. One last form of persuasion would be the whole advertisement.
In the 2013 Budweiser commercial, the company introduced a new feature to their already well known Clydesdale ads. The idea of an everyday American man enticed audiences of all kinds to direct their attention to their tv. The rhetorical effects of the Budweiser Clydesdale advertisement administer to the viewer's’ sympathy for family bonds by showing a loving relationship between man and horse. This connects the Budweiser brand with a positive feeling in the viewer’s mind; allowing the viewer to always favor their product when shopping for a perfect beer.
The first of these is Non Sequitur, the fallacy of drawing a conclusion that does not follow from the evidence. This happens when the ad concludes that the teens in the studies tended to be leaner only because they drank milk instead of sugary drinks. The second one is the Post-Hoc Fallacy, this assumes that because one event precedes another event, it is the cause of that event. This is evident when the ad states that after teens began to drink milk instead of sugary drinks, they began to be lean. Hence, drinking more milk makes you
Debatably one of the most entertaining and memorable commercials during last year’s Super Bowl was the 30 second Mr. Clean ad: Cleaner of Your Dreams, which aired during the third quarter of the game. The ad features a wife tired of cleaning who gets increasingly more turned on as her fantasy husband, “Mr. Clean”, uses Mr. Clean products to finish the household chores and concludes with a surprise ending of Mr. Clean transforming into her real husband, an average looking man. This ad destroys gender roles, showing that it is good for everyone when men help clean the house. Through the use of visual communication, verbal communication, and the timing of the Cleaner of Your Dreams ad, Mr. Clean effectively asserts that men need to help women clean while representing its intended audience, men watching the Super Bowl, and entertaining its target audience, people who buy cleaning supplies.
This plays into logos since everyone's sweat smells and we all have had one of those days when even though you put deodorant on it still fails. The commercial is insinuating that Old Spice will not fail. At the end of the commercial the theme song is played and an image of their products with the line “smell ‘em who’s
The wife’s reaction to the men in the commercial showcases how women were expected to act back in the 1960s. When the husband got upset with the wife for making terrible coffee, insinuating that her only purpose in life is to please him, and that if he is not happy she should feel guilty because it is all her fault. The wife running off immediately to the market to fix the problem so that she can mend the relationship with her husband. The wife’s life is portrayed in a way that suggest that women are supposed to live only to serve their husbands. The commercial also portrays the mentality that the only concerns women have are related to household chores, and that a woman’s whole existence revolves around housework and family.
Numerous TV promotions have interesting way of grabbing the attention of their audience. For most, this consist of presenting something that the individual can relate to. Most of them also keep their advertisement simple by displaying the advertisement and explaining why one would need it. Commercials sole purpose is to benefit the audience and persuade them to purchase their product. A recent addition from the Ebony magazine featured a Snicker Bar Advertisement.
February 7, 2010 or Super Bowl XLIV as we all remember was the first time the, “The Man Your Man Could Smell Like” commercial was played on national television. I’m almost certain that everyone in the United States at one point of time has had this Old Spice commercial stuck on replay in their head. This commercial does an amazing job at grabbing whoever’s attention, whether or not you are a part of the targeted audience. However, with its comical approach, this commercial implies that by using this product a chain of events will happen that Old Spice cannot prove.
Introduction Critiquing this ad on how it attracts customer to buy their product. I will talk about what is motivating or attracting the customer. Sometimes it’s the meaning behind the ad or how the product is represented. Nikes is using one of the most popular strategies that are successful in promoting its product and increasing income. When I first saw this ad I immediately knew they were comparing the iron man suit to the shoes showed in the ad.
Stereotypical Ads: Clorox Bleach Television ads have been around in the U.S since 1941 and have aired all around the world ever since. Most of these ads seem harmless and try to convince the viewer to buy the company 's products, but some companies take their ads a little too far. In 2007, Clorox Bleach aired a commercial called, “The Laundry Timeline.” This commercial was extremely stereotypical towards women, mentioning how women are the ones who do the laundry in the household and made the assumption that the woman 's’ parents and grandparents did the laundry in the family. In “The Laundry Timeline”, women are portrayed as house cleaners and useless in the working world, through the use of symbolic items, using the word “your” as an idea that the watcher is in the ad, and the idea of pathos to catch to the viewers attention, in order to get people to agree with their statement and to buy their product.
Old Spice is known for having different commercials from the other body wash companies as their commercials are really intense and fast pace. “The Man Your Man Could Smell Like” starts off with a handsome, tall man with a towel wrapped around his waist showing off his athletic body. He starts by greeting the ladies and keeps on going by saying “look at you man, now back to me…” and keeps going back an forth he finally stops to introduce the body wash by saying “if your man uses Old Spice he could at least smell like me” he than moves on to being on a yacht and shows tickets and diamonds to the ladies showing us that he is wealthy. The commercial than takes a turn and the narrator is now on a white horse and says “ Anything is possible if you man smells like old spice and not a lady.” At the end they have their very iconic whistle to put an end to the