Old Spice: Gender Stereotypes

With Canada and it’s population of approximately 35 millions inhabitants, In todays day there will definitely be racism present regarding Islamophobia. Canada being a free country, isn’t giving equal living rights to the women who wear a head gear in regards to their religion.

However, in “The Cissy”, gender is portrayed in more of constructivist way gender is based on dominant gender norms. Western social constructions of gender identity and gender roles parallel this binary division: females are socialized to be expressive (e.g., warm, emotional, and gentle) and have a ‘‘feminine’’ appearance (e.g., long hair, and big breasts), whereas males are socialized to be instrumental (e.g., aggressive, competitive, and dominant) and have a ‘‘masculine’’ appearance (e.g., muscular and rugged) (Spence & Buckner, 2000, p. 45). In this episode, Cartman decides to expresses his gender identity as female, by placing a pink bow on his head and referring to himself by the girl name of Erica instead of Eric. A bow is for girls, pink is regarded as a girly colour and Erica is a girl name, therefore by

Mass media, nowadays, have a great power and influence large audiences, as they not only give people information and entertainment, but they also affect their lives by shaping their opinion, attitudes and beliefs. In order to create a universal, understandable and acceptable for numerous and diverse recipients message, mass media very often use stereotypes and more specifically the gender stereotypes. Despite the fact that the differences between male and female roles are smaller in our times, mass media still use traditional gender stereotypes, maybe because they assume that they are well known to everyone, and help the receivers to understand the content of the message. Sometimes they choose to picture certain

In modern society, with the rising demand of high quality entertainment, companies have started to pay more attention to producing diverse programs in order to fulfill people’s desires of satisfaction and novelty. As time goes on, the media has become one of the most pervasive tools to lead and shift the mainstream idea of how to view men and women in the public. Gradually, this tool has shifted the public eye (or attention) towards the ‘ideal beauty’ (media’s perception of ideal beauty). This portrayal of ideal beauty, results in modern women’s self-objectification and impacts their confidence and leadership positions in a negative way.

In the movie Conan The Destroyer the women were portrayed a lot better than I expected them to be given the readings we were assigned in class. Both the book and movie focused a great deal on the female characters, as they initiated and presented the quest, or lead the men along for a good portion of the quest. With that said the women were also very helpless at times, specifically Princess Jehnna.

Heightening Our Awareness of Gender Stereotypes by Phoebe Constaninou discusses the different ways there are gender bias in schools, specifically the gymnasium. When the topic “gender bias” comes up, most educators think it only affects females. While the Title IX helped make way for females, many thought it was not an issue anymore. Since more than forty percent of athletes are females and they did well on standardized tests, gender bias must be over. Constaninou identifies the different situations where gender bias is still pertinent, and not just for females. Furthermore, she mentions that some physical educators will provide corrective feedback and give more practice opportunities to their high skilled male students compared to their female

Men and women differ in physical aspects as well as psychological aspects. An example of a physical aspect is the difference of the genitalia. Men have a penis as the main sexual characteristic while women have a vagina. As part of psychological differences men and women have for example different ways to be aggressive and to hurt someone else caused by aggression. Males are more physical aggressive. They are more likely to engage in a fight, punch someone, or to be violent in general. In contrast women tend to be more social aggressive. They try to hurt others by spreading gossips or try to outgroup someone. The affected individual is then hurted caused by isolation (Gleitman, Gross, & Reisberg, 2011).

Old Spice, a widely known men’s body hygiene company, has flourished and became popularized in the past couple of years due to their successful advertisements. The company’s commercials received huge amounts of praise; they tend to intertwine lots of humor in their advertisements to reel the audience in. “The Man Your Man Could Smell Like” Old Spice advertisement debuted at the 2011’s Super Bowl and instantly became a hit. It was later awarded the grand effie title, an award that honors the years most effective marketing communications idea. The ad itself boasts over fifty million views on YouTube alone. The advertisement utilizes charming actor who advertises Old Spice body wash by claiming that he uses it and implies that other men should use this product if they want to become more attractive like him. Using three analytical lenses, I will criticize this commercial and call out its bogus arguments.

While flipping through the channels one day I happened to stumble across a documentary on the sex industry within America that really intrigued me. It did not fascinate me because it was a film on pornstars, but because it focused heavily on attempting to answer the question of “why” those women decided on that career path. Similar to all of the other documentaries I have watched in the past, it showed a lot of data and had personal interviews with some of the ladies, asking the very question of “why”. As expected, many of the women argued, that it was due to the fact that they had no father figure, others said it was a power issue, and one of the ladies shocked me with her response. She blamed her mother; growing up she said, her mother would

The novel’s protagonist Rafe understands that he is different from classmates in the high school of Boulder, Colorado: Rafe is openly gay. Rafe’s classmates attach labels to his name such as Rafe: “the openly gay, gay and smart” or “the well liked gay.” To escape these labels Rafe moves to an all-boy’s high school on the east coast, and masks his homosexuality from his classmates at this new boarding school. Although He is not ashamed that he is a homosexual; rather, he simply wishes to define his public identity. Shortly after arriving to the high school Rafe befriends his roommate Albie and Toby, who become his very close friends. During Rafe’s time at the high school, he befriends his roommate/football player, Ben. Rafe’s roommates quickly

For many years, women have strived for gaining equality with men. They have been held back and their opportunities have been taken away from them simply because they were women. Gender stereotyping have existed throughout history, cultures, and even today. However gender stereotype is prone to be addressed towards women; insisting that women are less important than men based on longstanding cultural viewpoints. A gender stereotype may be a generalized view or preconception regarding attributes or characteristics that are ought to be possessed by, or the roles that are or should be performed by men and women (Gender stereotypes/stereotyping). Gender stereotype can be harmful when

In class I had observed that women were always being stereotyped that they are constantly fixing their hair. So I began to wonder, which gender really fixes their hair more? When trying to research I found that, men are starting to spend more and more time on their hair. But I also found that women are still spending the most time on their hair.

Despite all humans having their own set of genes, DNA and personality traits it has been proven that making certain life choices can enhance the brains activity. One way in particular is using music to improve your memory by studying while listening to music. Another way is being musically trained which does boost your memory and learning skills in particular your memory in music. Two separate classes of year 11’s students were asked to conduct an experiment to prove that you can remember more if you heard the song over it being spoken you would recall it better with the underlying factor of some students being musically trained while others weren’t.

According to Walter Fisher, storytelling is a perfect example of human nature. The easiest way to comprehend human communication is through storytelling. He believes that as long as a story being used to communicate is interesting and exciting to the receiver, facts and evidence fall wayside in favor of a compelling story. Per this theory, advertising is composed of an intention to persuade through entertaining storytelling rather than a rational collection of facts and arguments.

For years, women have been victims of stereotyping and gender inequality. Even today, these issues are globally controversial and are subjects of incalculable on-going debates. Although women have fought greatly for proper recognition, the gender gap continues to persist today.