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Old Spice Rhetorical Analysis

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With all the commercials on TV, one may wonder, “What should I buy to make me smell better?” There is one commercial that seems to reassure the readers of the smart approach to smelling better while pushing them to buy a body wash product they may or may not need. With all the surplus of grooming products out there, is this the one the viewer can trust? The latest “Old Spice” commercial has an original style on advertising its product that most people can’t ignore to watch. The commercial uses just about all of the rhetorical arguments effectively to convince the consumer to buy a product based on perceived need.
The speaker in this Old Spice commercial is Isaiah Mustafa, an actor, ex-football player, and now, most famously known as “The Man you Could Smell like” starring in mostly all Old Spice commercials. Mustafa is a great fit to star in this commercial because he gives off a picture of the ideal man that other guys strive to become. The occasion for the commercial is a TV ad for men's body wash. The audience for the advertisement is directed toward the general public, and specifically …show more content…

The only “fact” is that “if you stopped using lady scented body wash and switched to Old Spice, you could smell like you’re him”. Another “fact” is “anything is possible when you smell like old spice and not a lady.” The purpose of logos is displayed by using the main logical argument that Old Spice will make you smell better thereby making you an overall more exciting and attractive man. This is an example of a logical fallacy because it claims doing one thing, in this case using Old Spice, will lead to a chain of events which cannot be logically proven to happen. While it’s logical to claim that Old Spice will make you smell better, the company cannot logically prove that smelling good will make you more exciting or get you luxurious possessions such as diamonds or a

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