Old Spice Stereotypes

During this time period, anti-tobacco activists were just starting to make claims that cigarettes were bad for your health and because older people were already hooked on the products, the cigarette companies needed to convince the new smokers to either start or to continue smoking. Therefore they used a member of society who everyone listens to and trust for health advice, a doctor, to persuade readers to start smoking Camel cigarettes. I believe that this advertisement does successfully appeal to the audience because if what is stopping people from buying cigarettes is the health risks, then the doctors endorsing the product eliminates that risk. Since Camel is also the brand most trusted by doctors, the audience is more likely to purchase from that brand over

The Audi R8 Big Game Commercial, "Commander" talks about an old man who is thinking about his time as an astronaut. He misses it and he just stares at a wall and doesn’t talk to anybody. His son comes with his Audi R8 and he gives the car keys to his dad to drive it. He becomes happy and excited and it makes him relive his time as an astronaut. The commercials purpose was to promote the Audi R8 car. Watching the commercial, the intended audience for an adult man with a son. I say that because the main character’s are an old man and his son. This commercial instills values like the past meaning reliving what you loved and also family. It’s not effective because it doesn’t use the Rhetorical Appeals like Ethos and Logos but, it does include Pathos which makes it somewhat good.

Debatably one of the most entertaining and memorable commercials during last year’s Super Bowl was the 30 second Mr. Clean ad: Cleaner of Your Dreams, which aired during the third quarter of the game. The ad features a wife tired of cleaning who gets increasingly more turned on as her fantasy husband, “Mr. Clean”, uses Mr. Clean products to finish the household chores and concludes with a surprise ending of Mr. Clean transforming into her real husband, an average looking man. This ad destroys gender roles, showing that it is good for everyone when men help clean the house. Through the use of visual communication, verbal communication, and the timing of the Cleaner of Your Dreams ad, Mr. Clean effectively asserts that men need to help women clean while representing its intended audience, men watching the Super Bowl, and entertaining its target audience, people who buy cleaning supplies.

The commercial begins with a soothing song and an immediate introduction to the two main characters of the ad. Within the first twenty seconds of the advertisement, there is already a foundation

The commercial featuring Drake and the popular soft drink Sprite, was first launched in February of 2010. In the ad, Canadian born rapper Drake is seen standing in a studio attempting to rap with the beat provided to him. It appears the rapper cannot find the “right” words or “feel” the music. The producer asks him what’s going on and Drake responds with uncertainty. A sprite is given to the rapper to drink in the hopes that he will somehow come “alive”. The ad shows the affect the soft drink had on Drake’s sudden ability to perform. The sprite spread like wild fire through the rapper’s body and instantly he came back to life. The soft drink seemed to revive him just as a Doctor revives a patient who’s heart stops beating. Within moments of

The commercial published by Chevrolet in 2014 is an exceptional advertisement. This commercial advertises the Chevy Silverado truck. However, this commercial does not only influence the audience to purchase a truck but; the advertisement portrays a life lesson that every person should know and practice. The commercial by Chevrolet titled, “A Boy and His Dog,” is extremely effective and persuasive to the audience through emotion, ethics, and logical situations.

This ad is for Froot Loops, it shows Toucan Sam in the beginning in front of a horrifying, abandoned house. The ad repeats the phrase “He follows his nose whenever it grows.” This ad is saying in its commercial if you buy Froot Loops then your day will be better and you should always trust your instincts. The demographic is mostly for 0-13 year olds because its cartoon like and most of the time kids are interested in cartoons and since kids love cartoons the parents will end up buying the Froot Loops for them.

Old Spice is known for having different commercials from the other body wash companies as their commercials are really intense and fast pace. “The Man Your Man Could Smell Like” starts off with a handsome, tall man with a towel wrapped around his waist showing off his athletic body. He starts by greeting the ladies and keeps on going by saying “look at you man, now back to me…” and keeps going back an forth he finally stops to introduce the body wash by saying “if your man uses Old Spice he could at least smell like me” he than moves on to being on a yacht and shows tickets and diamonds to the ladies showing us that he is wealthy. The commercial than takes a turn and the narrator is now on a white horse and says “ Anything is possible if you man smells like old spice and not a lady.” At the end they have their very iconic whistle to put an end to the

Ninety-four percent of the earth’s population recognizes the Coca-Cola logo. That’s not an easy feat to accomplish, especially as a company that primarily sells soft drinks. A major reason why Coke is such a successful company is their advertising. In the commercial titled Brotherly Love, Coca-Cola uses calm music, warm lighting, and a humorous story to associate their products with happy memories in the minds of young people with one or more siblings.

In this Geico ad, they use false dichotomy, which says that there are only two options. This ad uses bright green, delicious looking apples which appeal to viewers as the good choice. Representing “the other guy” they only provide a small portion of the apple to represent you getting less of what you deserve. A false dichotomy is a type of informal fallacy which something is falsely claimed to be an "either/or" situation when there is at least one additional option. Geico claims that the only choice you have is either them, or the other guy. This is an example of Aristotle's appeal to logos, which is making the consumer think that there are only two options brings a better chance of Geico being the number one choice. Though this ad only shows

The ad starts out with visuals of Tibetan people and of their homes. It shows young girls dancing, little boys blowing Tibetan horn, and an middle aged man. The visual effects make you feel as if you were watching a serious ad that had affected many people in Tibet. The scene with the elderly man makes you think as if you were about to go into an even more emotional part of the ad. That was not

Upon the first Sunday of February each year, the two remaining football teams in the NFL come together to compete and continue a national holiday that dates back to 1967. In that inaugural year, it cost approximately $40,000 to occupy a slot of time on the television screens of 50 million people around the country. 51 years later, in 2018, that price has been heightened to between 5 and 5.5 million dollars, now attracting nearly 100 million viewers each year. (CNN) Between the 60 minutes of broadcasted game time, various companies attempt to put their millions to use and to hopefully create a funny, interesting, and/or informative commercial. Their aim is to spark conversations and stay in

smells like Old Spice and not like a lady.” As if there is something wrong with a man smelling

Television ads have been around in the U.S since 1941 and have aired all around the world ever since. Most of these ads seem harmless and try to convince the viewer to buy the company 's products, but some companies take their ads a little too far. In 2007, Clorox Bleach aired a commercial called, “The Laundry Timeline.” This commercial was extremely stereotypical towards women, mentioning how women are the ones who do the laundry in the household and made the assumption that the woman 's’ parents and grandparents did the laundry in the family. In “The Laundry Timeline”, women are portrayed as house cleaners and useless in the working world, through the use of symbolic items, using the word “your” as an idea that the watcher is in the ad, and the idea of pathos to catch to the viewers attention, in order to get people to agree with their statement and to buy their product.

This research paper presents a content analysis on the portrayal of women in advertisements. This paper is written to better understand the stereotypes of women in advertising. The paper will also include the harsh realities female receivers have to face due to the portrayal of unrealistically thin and technologically perfected super models. Many women are portrayed as sexual objects and are constantly being degraded. Few examples of using sex appeal will also be discussed in this paper.