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Old Town White Coffee Case Study

1489 Words6 Pages

1.1 Name of the business
Old Town White Coffee
1.2 Business Address
03-112, 3rd Floor, Berjaya Times Square, No. 1, Jalan lmbi 55100 Kuala Lumpur.
1.3 Business Website www.oldtown.com.my 1.4 Vision Statement
The vision of the ‘Old Town White Coffee’ in Asian is a popular brand and providing high quality white coffee to customers. (Blogger, 2013)
1.5 Mission Statement
The mission of the ‘Old Town White Coffee’ is promoting Malaysia Ipoh white coffee taste and smell. The authentic Malaysia Ipoh Old Town White Coffee wills continuous improvement and innovation that can exceed to the customers expectation. (Blogger, 2013)
1.6 Objective The objective of the ‘Old Town White Coffee’ to give whole world or global knows about their taste and smell of the Ipoh Old Town White Coffee and it will also show their blend of 3 in 1 instant white coffee.
Figure 2 : Old Town White Coffee location

2.0 DEVELOP MARKET SEGMENTATION
2.1 Geographic Segmentation
Geographic segmentation will divide the market into different geographic unit, Such as nations, states, regions, counties and etc. For example, Malaysia has some people like to drink coffee. But they can choice old town white coffee because it quality good. Furthermore, Old town white coffee also has branches in other countries Like Singapore, Hong Kong. It will lead the product popular in other countries.
2.2 Demographic Segmentation
Demographic segmentation is a process of divides the market into segments based on variables.

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