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Oman Arab Bank Case Analysis

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Oman Arab Bank was established on 1st October 1984 as a joint stock company in Sultanate of Oman. On 2010, World Finance magazine acknowledged the bank to be the best Investment Bank in Oman (1). The bank considers the customer satisfaction highly besides generating more revenues for the bank by having more customers. So it believes in the importance of using technology, which is in this case a SMS based mobile banking service that is secure, trustworthy, and efficient. That makes the company start looking for a system that combines the SMS messaging with banking services. Oman Arab Bank selects BANKSMART from Acette Technologies, which is powered by Derdack’s message master® xsp, according to the article. Implementing BANKSMART was after taking into consideration their commitment to meet the Oman Arab Bank …show more content…

The SMS service scored highly in satisfaction among the bank customers because it gives their customers the convenience of accessing their account from their mobile phones, viewing their bank transactions and balances, getting alerts for salary and ATM withdrawal, payments services such as utility payment and many other bank services. Also, it allows for easy communications between the bank customer service agents and the customers. For the bank, this service generate a great revenues because it is not just attract more customers, but also it makes additional profits through transactions and collections for third parties such as mobile and utility companies. Moreover, providing these services in Arabic language make it more convenience and attracting since Oman major population speak Arabic. In overall, implementing this service was a great success for the bank since it delivers benefits for both the bank and the customers in high

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