Kazuma Tateisi Electric Manufacturing Company Case Study Omron

The structure adopted for the case analysis is as follows:

Growth
In late 1930 Kazuma Tateisi rented a factory to produce his invention and in 1933 founded the Tateisi Electric Manufacturing Company which was began to produce X-ray timer. When World war second destroyed Kazuma-san’s Tokyo office and main Oska factory, then he built a new factory in the Omuro district of Kyoto. He took the name of town as the brand name for his product starting in 1948 and then in late 1959 “Omlon” became “Omron”. This is how Kazuma Tateisi found “Omron”. Omron was known for multiple engineering.

Development
In the 1950’s it developed a solid state proximity switch called as “dream switch”. In the 1960’s built an R&D laboratory at 4 times its capital. Omron

It had to stay a glance at the business dynamism and alter, otherwise it'd have an effect on its aggressiveness within the market.

CORPORATE LEVEL STRATEGY:
As Omron was known for multiple Engineering firsts and listed on the Kyoto and Osaka Stock Exchanges .Though it introduced first vending machine and ATM machines too.
The company had 5 business lines, containing 85 business domains and their revenues ranging nearly from $50M.
Different strategy's undertaken are:
 ''Small but global'': The company wanted to be small in that the business domain is not particularly large ,but at the the same time ''Global'' in that they aim for global position.
 Due to the change in the organizational model and domestic mindset ,the company strengthened itself in the area of strategic business restructuring and this way Omron's way of governance has also changed.
 Calculation of overall enterprise value by comparing the ''Brand value'' and ''market value'' to focus on corporate principles.
 The identification and resolution of social needs as Omron's core

• Healthcare Business (HCB)- Omron’s smallest business in terms of sales, as its only B2C business. HCB had expanded into their “Healthcare At Home” electronic devices, including weight/body fat monitors, digital thermometers etc.
• Business Development and Other- The remainder of Omron’s business operations were separated into a sixth grouping. This group of business included their entertainment business, personal computer peripherals and simple anti-theft devices for automobiles.

Competitors for OMRON
1. Siemens Aktiengesellschaft
2. Rockwell Automation
3. Mitsubishi Corporation
4. Schneider Electric SA
5. Emerson Electric Co.

RECOMMENDATIONS:
1. The company should handle strong competition especially in the pricing and customer service domains.
2. The company has many overseas affiliates and hence the currency fluctuations should be monitored otherwise it will greatly impact the functioning of the business.
3. Various environmental laws and regulations, should be complied