One To One Marketing Process Paper

To engage in one to one marketing effectively a company will need to decide how big they are going to. By being one to one in some areas of sales or throughout an entire organization is a decision that will need to made based on sales goals. Before moving forward with a specific plan, the trainability of staff will need to be assessed. They need to be on board with the implementation as the process is rolled for its success. Some people suggest the one to one marketing approach being a learning work in progress with the customer. Every time you make a sale to customer you get to know them a little better. You know what they are likely to need and when, and paired with what. Think of the customer molding your business to fit their needs.

The first basic step in the process is the ability to identify your customers. Your customers must be seen as individuals and treated in that manner with all interactions. They must be recognized when they walk thru the door or participate in the same Twitter conversation. Not just the sales staff of the department they shop in the most but the whole organization must recognize them as much more than their billable account number for maximum efficiency.

Just as you have the ability to identify your customers, as they are in fact your customers. They now need to be differentiated from other customers who use your business. Each customer needs to have a strategy assigned to them based on past experiences. As you begin differentiate the customers from one another you will see that they represent a different value in profitability to your organization, and they will have different needs to be