Role and Significance of Online Advertising With Reference To India
Dr.M.S.Khan1
Shilpi Pal2
Abstract
Online Advertising is one of the best ways to promote and attract more customers these days as people are now interconnected globally through technological frame. Organizations are able to attract customer attention easily with the help of Online advertising which appears on internet websites in the form of social media site, pop-ups, Banner advertisement, etc. This Paper highlights not only the acceptance of online advertisement to the consumer but also the profit maximization through per click to the organizations and how organization can maintain huge digital database and electronic customer relationship management (ECRM). It is the one
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• Advertisers are also getting good hits and profits through online marketing along with lower operation cost.
• Companies are getting huge database and they are able to maintain customer relationship management through electronic i.e. ECRM.
• People are getting huge benefits like great offers, huge discounts, delivery at time, no transportation expenses, can explore many things at one place and time, users stay updated , 24/7 facilities,
Suggestions
After the research I would suggest the following things for online advertising-
Online Advertiser must sure about the right website or social media site as some may do fraudulence on behalf of company ownership so the advertiser can do this by opting simple log out / log in option for safety side as no one can steal their data. Advertiser can boost their growth by defining their target market on the basis of data collected through database which may maintain on the basis of click on his ad and send the requirement through e- mail or on user social media webpage and if customer has disclose his number advertiser can send link and some good offers for their promotional activities. An e-mail advertisement also can be sent with ads detail or a URL link to download the related product catalogue and to know the detail about the product features. Advertisers also design rich multimedia so that they easily attract
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As consumer has strong belief on Google they know they will provide authentic information so the consumer easily switch to ad content and draw direct interest on that. Online Advertiser can Make You Tube Videos which is very effective online tool where one can market their business globally. Through video advertiser can feature product detail and share own thoughts but only need to be focused with your advertise and create a positive effect on
Seeing ads on TV, or even in the grocery store have become a normal thing. Every ad has something about them that catches the attention of millions of people daily. Advertisement experts know just how to get your attention and convince consumers that they need that $10 bottle of shampoo, only because scientists say it’s better for your hair. Advertisement experts watch your every move, especially on the internet. Everything you look up on Google, Bing, etc.… will always find a way to pop up an ad on another website.
Advertising is a way people will get information on a new product
Even after gaining worldwide recognition and years of experience, Google still uses the appeals to attract customers. A
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Its aim is to delivering some value to the customers so they purchase or sell goods and/or services. Advertising, however is one of many tools used in marketing to reach and inform consumers. Of the four P’s in the marketing mix, advertising falls under ‘promotion’. Some other marketing tools are public relations, sales promotions, directing marketing and personal selling. There are various types of advertisements, among them political, public service, retail and directory.
Digital marketing isn’t simple as many people think. There are numerous cases of these strategies failing for some service providers. Studies reveal that digital strategies fail for some people because they do it for themselves or hiring a young and inexperienced computer marketing Companies. Experienced agencies have experience handling numerous tasks. Additionally, they have hired experienced technicians.
Targeted Advertising: Helpful or Hurtful? Technology has challenged the rules of privacy, and people are questioning if privacy is a necessity anymore. Technology, specifically apple products such as iPhones, is a need in many people’s lives, and they cannot imagine not being able to check their phones for the weather or to ask Siri to find the closest restaurant. Unfortunately, people do not realize companies use technology for targeted advertising, which is an invasion of privacy. An invasion of privacy is when people’s private information is used to influence them and is given to other people or companies unknowingly.
1. Explain to Mrs. Wen what CRM is and how CRM is different from traditional marketing. Customer Relationship Management (CRM) is a term that refers to practices, technologies, and strategies that organizations use to oversee and analyze customer interaction and information. This is done through use of the consumers’ lifecycles, with the objectives of enhancing business relationships with customers, helping with customer retention, and increasing profitability. It is basically a system created by the company to interact with its customers effectively and efficiently.
TCii (2011) describes the importance of digital marketing that as the world is moving from analogue towards digital, people are consuming more and more digital content on a daily basis just as increased usage of mobiles, computers at works laptops and other gadgets-the companies who have yet not recognized this in their marketing strategies need to adopt it fast. The pace at which world is focusing on digital marketing it is possible that soon it will eliminate the traditional forms of
UMESH MISRA MKT 6301 HARLEY DAVIDSON 1. A description of what you believe to be the key issue(s)/challenge(s) facing this organisation and justification. Marketing issues/challenges: • One of the marketing issues faced by Harley Davidson was, should they continue to sponsor posse rider or not. Crafting Posse ride in such a way that the company can capitalize on its success and its profit making potential.
Customer relationship management practices are strategies that companies use to achieve and analyze customer’s data and interactions throughout their life, with the goal of improving business relationships with customers, gain customer loyalty and help in the sales growth. Customer relationship Management systems are designed to collect information on customers across different networks through the company's website, telephone, live chat, and E-mailing, marketing and social media. Customer relationship management systems can also give all the detailed information on their personal information, purchase history, buying preferences and help them with their inquiries. Their general goals are to find, attract, and win new customers, develop and
Causes According to Amin & Noor (2013), the E-consumers generally refer to the purchaser of goods and services over electronic systems such as Internet and other computer networks. This new group of consumers is increasing in number over the years as on-line shopping become a trend and manifestation of modern life style. Based from the Paynter & Lim (2001), E-commerce would provide consumers with benefits such as interactive communications, fast delivery, and more customization that would only be available for consumers through online shopping. Product information in the Internet is more compact and it ranges from various sites.
Most people today, own one at least one technological device which could be one of the access platforms that form online channels the company may apply for their digital marketing to achieve profitability and retention of customers. Chaffey and Ellis-Chadwick (2012) state that a digital marketing strategy is constantly needed to provide a sense of direction for an organization’s online marketing activities so that they integrate with its other marketing activities and support its overall business goals. According to Parise et al.
Online Marketing Internet and powerful mobile technologies have rapidly increased company efforts to market their products and services and build customer relationships via websites, social media, e-commerce, mobile apps, online promotions etc. These are very powerful tools, especially to reach the younger generations of tech savvy
Managerial This research will help managers to know importance of advertising tools. We will discuss importance of research as follows. • Managers will come to know about the importance of advertisement tools like facebook advertising and television commercials. • Managers can achieve their promotional objectives through effective utilization of advertising tools.