Article 3 (Priyanka, 2012)This study has found out that Overall in a study on impact of online advertising on consumer behaviour, the outcomes which came from the survey which is conducted over the 100 number of people from Lucknow (Raja ji Puram & Alambagh) city. It is found out that Internet users of all age groups of people have the similar perception towards the online advertisements. Article 4 (RAVIKUMAR, 2015)In this study since all the respondents are women, it is found that the attitude towards visual media advertisements and women consumers buying behaviour are directly related with each other. Advertising value is closely related with women consumers’ attitude towards visual media
Good advertising can change the markets and improve profit margins. Companies with creative advertisements will own good future but there are also some barriers in this way. Advertisement is a tool of communication between seller and someone who needs it. Advertisement can be improved with new techniques and processes. The way in which information is provided affects the way consumer interprets that information.
3. Incentive to bid more – Since the bidding for ad spots using AdWords self-serve model involves bidding for a suitable location which would align with the entire aim of the campaign run by the advertiser, thus there will be a clear incentive among advertisers to bid more to gain their desired ad spots. 4. Direct ROI – Google Analytics provides a dashboard based on Google Analytics to users/ advertisers to monitor traffic/ engagement on website/ mobile app. The advertisers can monitor the performance of their campaigns based on real time using Google Analytics which will make the task of campaign management in real time much
there business to Posters advertisement in the street or Garden, as that time most people read books and newspaper that’s why the advertisement business not expand quickly, in this generation the communication become easy and fast , Recent trends in the advertisement: At the turn of the 21st century, a number of websites, including the search engine Google, started a change in online advertising by conform they will help users to get of the unobtrusive advertisement, recent advertising innovation is "guerrilla marketing", which become some thing intelligent , giveaways of products such as cars that are covered with brand messages, and interactive advertising where the viewer can respond to become part of the advertising message online
Therefore, to advertise your products online, you must first spend money to make money. There are many ways to make people aware of your products. Firstly, you can make give away of your products, so that people can try your products free, this is because everybody love free products and this way could be a perfect approach to customers. Another way is to advertise on social media, Instagram, Facebook and even Twitter. This is because every person is available on social media and is an easy approach to every customer on their phone.
Online marketing can be a challenge for beginners, so we highly recommend outsourcing to knowledgeable online service providers that can offer you a better deal. For instance SEO campaigns are so involved that even the photos on your website must be SEO friendly. While in the world of online trade some old tricks of the trade can still be incorporated, utilizing conventional advertising mediums that can point local interest to your online presence, if this is your goal of course. PR online or offline is good press and has been around forever, offering businesses a clear means of illustrating the legitimacy of their online business. New age advertising has gone more digital and so services like QR Codes, Infographics , Gifographics are eye catching and can communicate brand messages effectively.
At last, it will come to a conclusion what implications it has on e-commerce. 1.Introduction When it comes to Google revolutionary, the first product echoing in my head is ads which generate 90 percent of its annual revenue through search engine and video display. Nowadays,
These are some of the barriers that internet marketing faces today, companies which embrace the internet have to think about what those barriers maybe for their perspective advertisement on a global scale. Building an ordinary advert for your site will no longer lure customers to a company’s product/service online. In many countries charges to access the internet are high and may be off putting too users, this would mean that using the internet as a form of advertising would be pointless for advertisers in such countries. Websites and advertisements must be multilingual and be adaptable to all cultures, English is the leading language online with (450M users) but this is been followed closely by Chinese (321.3M) and Spanish (122M) (DocPlayer, 2015). Social media and Its Role as a
Figure 1: Online Marketing Process 2.1.1 The Integrated Marketing Communication For years, traditional marketing has dominated the market with traditional marketing activities in the country. And the name of online marketing was little known to the marketers and promoters. It had only little market share. To support through the process in the market, the online marketing created a groundbreaking new advertisement strategy on an integrated marketing communication campaign including interactive, and indoor advertising as well as providing online banners. Public relations were focused on brand awareness and brand value.
Answers Question 1 2 3 Rate online advertising from 1-3 (1 is least important and 3 is the most important.) 3 2 5 The objective of this question was to know the opinions and attitudes of participants and the importance of online advertising. Thus 50% of the participants feel online advertising is important as it provides to way communication and it is useful and informative while 30% of participants feel that it is least important as people pay less attention and rather they prefer ads by selected brands so they would not look at the ads by other substitute brands. Thus this is not good for other small retailers who sell substitute products. Answers Question Agree Disagree Online advertising saves a lot of cost and time compared to traditional advertising?