Competitive Advantage

Competitive Advantage

With the development of internet, the computer is more used widely. The computer peripheral device companies have sprung up in this years, then the market competition is stiff. If our company wants to be the winner, all we need to do is advance with the times and create the product which can attract people’s interest. In the several years, through the market research, the is high hopes. Therefore, we seized the opportunity, to sell the wireless mouse and keyboard early in the market. Our company’s competitive advantage is that we know what the market will be. We do lots of surveys at fixed period, we asked hosts, players and programmers what they want to develop their experience of using computer, and are there anything

Pricing Strategy

Not only does quality affect sales, but pricing will also be one of the keys to sales. We compare many other companies with the same type of products such as Dahl, Logitech, and cherry. Our company will choose the same price in the physical store to sell better quality and function products. In the online store, we will reduce the price of the product (10%) to stimulate consumption and attract more ordinary consumers.

At the same time, our products will be divided into three categories, the first high-end functional peripherals, this type of products are mainly for professional players, E-sports clubs and E-sports competitions. Of course, the price of this type of product will be higher. Second, the appearance of fashion peripherals, such products are mainly for ordinary consumers, and these products also have more work to meet the needs of ordinary users, and the price will also be the same as most of the same products on the market. Third, simple and long life type, such peripherals are mainly oriented to enterprises and companies. Since most of this type of product is sold in bulk, the price will be

The traditional mouse and keyboard have great changes. The mouse and keyboard are not limited to the basic operation of typing and computer. People pay more attention to the appearance and comfort of the mouse and keyboard. In this situation, customer's new need for traditional computer peripherals has a huge impact. But for our company, our development strategy is to adapt to the development of the society. Including adjust and improve the products according to the needs of people and develop products with different performance according to different uses. For example we provide game specific mouse and keyboard for gamer. This mouse has more comfortable touch, and more sensitive buttons. Having manipulations and enabling players to make more flexible operation. For the keyboard, we will recommend a special game keyboard for the players. The keys are more accurate and comfortable for keyboard. Our customer service will recommend the appropriate products to them according to the buyer's use. If the buyer receives the product and the product is found to have problems, our online customer service will be the first time to solve. Because we must use the excellent products and good service attitudes to win the favor of customers. So as to achieve the high reputation of the company. We become a leader in the same industry and attract more consumers. These are our sustainable development