Webpages of online shopping usually shown information with some interactive design attributes, included graphic, visual icons and picture. All these attributes create a user friendly store atmosphere. However, these attributes can be developed by the online seller to encourage consumer’s interest and purchase intention in online purchasing when consumers have an enjoyable online shopping experience (Menon & Khan, 2002; Szymanski & Hise, 2000). Therefore, when an online seller needs to achieve a higher level of trust from online shopping and encourage consumers to revisit, they should be created effective website design, contents and attractive features. For example, website quality has a positive effect on trust from online users in New Zealand (Corbitt, Thanasankit, & Yi, 2003).
The multiple regression analysis demonstrated the most significant determinants of consumers’ attitudes towards online shopping. The results indicated that utilitarian orientation, convenience, price, and a wider selection influenced consumers’ attitudes towards online shopping. Therefore, e-retailers should emphasize a more user friendly function in order to provide utilitarian customers a way to find what they need efficiently. The thesis of (Delafrooz, 2009), found that the level of online shopping intention was relatively high and direction of attitude towards online shopping was positive among the postgraduate students. Moreover, it was found that utilitarian orientation and hedonic orientation, perceived benefits and demographic characteristics (gender, age, and income) were significantly and positively correlated with the attitude towards online shopping.
H7: Support positive conditions and facilities in making online purchases would be a positive influence on perceived behavioral control in making online purchases Social and cultural environment has a great influence on the individual in making a decision. Thus, if the online purchase is seen as an important social behaviors based on the thinking of others, then the individual is more likely to make online
Online Shopping Behaviour in the Digital Era Abstract Recent study has shown an interest in indicating consumer motivations that affect the online shopping behavior. Definitely, it is developing a conceptual model that addresses consumer value perception for using online shopping versus the traditional shopping. A lot of data showed that such factors like good quality ,price, service and treat quality are completely impact perceived value and purchase intents in the offline and online network. Consideration of online and offline buyers can be classify to see how value is established in both ways. It is hitherto to recognize what factors influence online and offline shopping choice progression.
Consumer may also want to experiences shopping, to know about the products and services as well as which channel that best suited the group of customers N Lakzad, M Behravesh (2011). In online shopping, consumer purchases are based on product information, product offering, images and pictures of the product in comparison with traditional shopping and which consumer is able to taste, touch and smell the products. The similarity of online shopping and brochures is consumers could not have a physical touch and smell the products. In online shopping, there are resemblance between looking through brochures or catalogue and browsing through online shopping where the consumers have limits in touching or smelling the item (Spiller and Lohse, 2010). The key behind online shopping is due to the convenience (Eastlick and Feinberg 1994).
The more experienced consumers are with online shopping and the more satisfied they are with past online transaction experiences, the higher their purchases amounts and the more likely they are to be repeated purchasers [Brown et al. 2003; Devaraj et al. 2002; Foucault and Scheufele 2002; Koivumi 2001; Moe and Pader 2004; Park and Jun 2003; Pires et al. 2004; Yang and Lester 2004] and the lower likelihood of them aborting an intended online transaction [Cho 2004]. This is supported by the extended Technology Acceptance Model, which suggests that increased user experience has positive effect on users’ attitudes toward technology and the mastering of that technology [Venkatesh and Morris
Alternatively, they may control from continually visiting the store and their shifting tendency may eventually reduce the profit margin of the concrete stores. Therefore, assessing attitudes of target consumers towards online shopping is essential. As a result, the group which is more prone to a positive attitude should be the target market (Shwu-Ing, 2003). Consistent with the study of Armstrong and Kotler, (2000), “a person’s shopping choices are influenced by four main psychological factors: motivation, perception, learning and beliefs and attitude”. In other words, attitudes are shaped through motivation and perception that influence decisions making of consumers.
Time and effort have been maintained as major factors that affect choice of channels (Trenz, 2015). A different study that is conducted by Peng et al., (2013) state that online booking is determined by the characteristics derived from the Internet. This includes perceived risk, security, convenience, time saving and usefulness. Secondly, the online booking decision is influenced by the characteristics of the online suppliers, including information quality, competitive price, pricing patterns, service performance and reputation, terms and conditions, and mean rating in online review sites (p.
Finally, a transaction is conducted and post-sales services provided. The psychological state in terms of making purchases on the internet is referred by online shopping attitude. (Na Li, 2002) 1.2 Problem Statements At any given time, there are millions of people online and each of them is a potential customer for a company providing online sales. Due to the rapid development of the technologies surrounding the Internet, a company that is interested in selling products from its web site will continue to search for an edge in the fierce competition. Since there are so many people consumers, it is of the out most importance to be able to understand what the consumer wants and needs.
The kind of business online retailer are doing is proof enough that they are providing some benefits to the customer which offline shopping does not give to the customer. These are the factors affecting online shopping: Risk: When customer purchase goods from online shopping they do not touch or feel the product in a physical sense.Hence we understand that lot of risk is involved while buying an online product whether it will reach us on proper time or not is also a concern and also there may arise a risk of product size and color as it may differ in real view or sense. Sometimes ordered product ordered can be