Online and traditional shopping were once two separate worlds. The rise of internet led to the rise of e-business as more people started to purchase goods from all around the world through the internet. Online shopping sells products through a virtual medium; traditional stores are more about face-to-face communication between the purchaser and retailer. Traditional stores are known as more touchable to the customers because it has a physical location which is a building that everyone can visit and have all the attached sensory idea (Rajamma, et al., 2007). According to Lindstrom (2001) , it is easier to market the product on traditional stores than the internet because purchasers can feel and touch the product, and they can even wear it on the spot.
They find it funny, comfortable and easy to use. The results shows that online shopping is can lenient and easy to find webs and choose between them. The advantages of online shopping are great. Consumers can buy in anytime,where they are it saves time and effort. People don 't have to walk between shops to find and examine goods also trust and security are the main factors that attract people to buy online.
Introduction The Information revolution is changing our daily lives. Along with the explosion of the Internet and social networks, online commerce is growing stronger than ever and plays an important role in the modern world (KIYICT, 2012). More than 85% of world’s online population has ordered goods over the internet during the recent year (Cheema, Rizwan, Falal, Durrani & Sohail, 2013). It can be witnessed that, online shopping brings about not only advantages but also disadvantages. According to Cimigo NetCitizens market research (2012), more than 50% of internet users agree that they can choose a variety of products through online shopping, but the level of trust in the security of online shopping is safe.
Schäfer (2004) explained that online shopping is an inventive way to attract customers who have open and modern thinking with grocery shopping. In addition, it is very easy for the customers to compare prices and service offers online. Boone and Kurtz (2010) mentioned that bots, shortcut for robots, make it convenient and
Withal online shopping is easier and less price than the offline shopping. Consumer should decide the purchasing way for them which can best suit to their needs and wants and which can satisfy them. (Laing and Lai, 2000) said that the internet shopping is the third best and most popular activity over the internet after online shopping next comes the e-mail using, instant messaging and web browsing. Those are even more important than watching or entertaining online or getting any data or news, this is the two very common thought which comes to the people 's mind when considering the internet users do when they are online. The behavior of
Most of the companies have their own online shopping sites so that they can attract the customers from international arena. Online shopping has made a transaction easier than it was and online stores offer consumers benefits by providing more variety of products and services that they can choose from (Lim und Dubinsky 2002). The traditional retailers offers only the limited number of product because of the storage problem and different other factors. Thus, customers may not find different varieties as offered in online shopping sites. To overcome these problems, the electronic stores like Saturn, Media Market and Conrad have also the online sites where they can offer more products then in their outlets.
This is convenient for the consumer, because they don’t have to waste the time needed to drive from store to store, they can quickly browse through different online stores to compare prices. The consumer saves money on gas, and the product of their choice by comparing prices online. Renita G observes that, “ The vast majority of online stores offer prices that are much lower than what you will find at a physical store” (Top 5 Benefits Of Online Shopping 1). Customers use the internet to find their favorite apparel and items on sale. Online business owners know that consumers are looking for cheaper items online.
Whether we realize or not, the internet is actually industry that most expanded on this day (Saliyati Suhaimi, 2010). With the existence of internet in now, online shopping (OS) existed in the market. Online shopper has many competitors which competed among themselves to maintain in the market. 1.6.2 Safety Safety of goods is a very important thing. The customer deserves a complaint if an item that bought do not meet the requirements that had been pledged by seller.
INTRODUCTION 1.1 INTRODUCTION TO THE ONLINE GROCERY SHOPPING INDUSTRY Growing interest by consumers to point and click their way through nearly all aspects of daily life has fueled the Internet economy to develop services and sell products online even in areas that were once the sole domain of traditional businesses, such as grocery stores and pharmacies. Businesses that sell consumer products online have been coined as “e-retailers” and as “e-grocers” in the case of online grocery retailers. Some of the reasons why an increasing number of consumers buy groceries online are common to all Internet purchases, including better prices, larger selection, convenience, and time savings. Home delivery of items purchased online is appealing to those
In past few years with the ease in getting Internet connection in our country it has become very easy to access any online shopping site . Today we have access to any online shop site on our fingertips with the help of the latest technologies and gadgets like PDA 's , smart phones , tablets etc. Online shopping sites today offer. Wide range of payment options like credit cards / debit cards , COD ( Cash on Delivery) , Internet banking and some online shopping sites even provide various other options like PayPal , Billdesk , Citrus, etc. Various technologies like SET ( secure electronic transaction ) , ISPP ( Internet Secure Payments ) , SSL ( secured socket layer ) , https , payment gateways help in making online payments securely.