The Internet Is A Boon In our generation today, the internet is growing rapidly. Many people use the internet because it gives a lot of benefits. However, many people become victims after they access the internet. One of these benefits of the internet is that it is a medium of information. Today, a lot of people need the information from the internet because it is the easiest and fastest way to find information.
Increasing the speed for trading and promoting new product offerings via the Internet. 3. Changing processes and dissemination of information within and between organizations. 4. A change in the balance of power between suppliers and customers due to the growing availability of
Nowadays, internet is an important service for most of the individual, organization or company. By using internet connection, company used online service such as online shopping. Online shopping is advertising and promoting the products or services of a business over Internet. Today, online shopping is popular with other people anywhere to buy product or service through website or emails were reach to the consumer and it is combined with e-commerce to enable the business transactions. In online shopping, company can promote the products and services through various way such as websites, blogs, email, social media, forums, and mobile Apps.
E-commerce has made a marked impact on traditional methods of marketing and sales. The ability that e-commerce has provided enabling consumers to easily shop and purchase products online has opened the door for new and innovative marketing techniques as well. With consumers spending greater amounts of time online, the internet is continuing to increase in importance in influencing consumer purchasing decisions (Manzoor, 2017). In this week’s assignment, e-commerce marketing and strategies will be examined in order to better understand the impact these concepts have on consumers. The transition from offline marketing techniques to online based capabilities is a natural progression based on the rapidly expanding online market and technological advances in e-commerce (Manzoor, 2017).
E-service or e-commerce sector thrives on the active number of internet users in the country. As the number of internet subscribers is bound to increase in the developing economy, the industry has a huge potential to be unlocked. Objective: The objective of this article is to highlight the role of service innovations in areas like online grocery, pharma marketing & laundry services. This article determines& analyses the reasons behind a spirited takeoff of these product categories. The article also suggests & identifies strategies for improving these online service innovations, which slowly but surely are establishing themselves as game changers for the said sector.
1.1.2 Background of Study In this new era of generation, the numbers of people shopping online has increased significantly throughout the year which give greater impact to the business world. According to Magee (2003), the growth in the number of online shoppers is greater than the growth in Internet users, indicating that more Internet users are becoming comfortable to shop online. This whole new phenomenon of purchasing online kept on increasing due to the existence of the internet that trigger the users to choose the online shopping medium to purchase their items. The Internet, as a mean for both firms and individuals to conduct business, is nowadays one of the most widely used non-store formats (Saprikis, Chouliara and Vlachopoulou, 2010).
Online shopping nowadays was getting popular in Malaysia and the rapid change of e-commerce transformed the way of businesses and consumer on method of distribute and purchases products and services. Besides, the fast pace of technology increase the competition in this overloaded online retailer market. Consumers have wider choices and there is boom of information to compare and make them convenience so that create a high chance to switch to e-tailers from traditional retailers. The low cost of set up the e shopping makes rise to a powerful channel for businesses and consumer to communicate and get information. Online retailer need to know what factors that will affect and encourage consumer to shop online and what will leads them to complete
Internet shopping was introduced to the public in 1994 soon followed by Amozon.com and eBay in 1995. Nowadays many retail stores have big competition in the market place and have started their own wed based online shopping systems. One of the biggest factors that have led to online shopping is convenience. Many customers feel safer and more comfortable to do online shopping at any time of the day. For working parents, this is the most ideal
A STUDY ON GROWING IMPORTANCE OF E-COMMERCE CHAPTER 1 1.1 INTRODUCTION The trend of e-commerce has increased rapidly in the recent years with the development of internet and due to the easy accessibility of internet usage. Easy access to internet has driven consumers to shop online Books, airline tickets/reservations, clothing/shoes videos/games and other electronic products are the most popular items purchased on the internet. Through electronic marketing and internet communication business firms are coordinating different marketing activities such as market research, product development, inform customers about product features, promotion, customer services, customer feedback and so on. E-commerce is used as a medium for communication and electronic commerce, it is to increase or improve in value, quality and attractiveness of delivering customer benefits and better satisfaction, that is why e-commerce is more convenient and day by day increasing its popularity. The two most commonly cited reasons for e-commerce have been convenience and price.
E-commerce plays vital role in the fulfillment of demands and needs of today’s smart consumer. Variety of products is available on single click on website. Because of internet penetration numbers of consumers are prefer online shopping and this number is increasing every day. Combination of E-commerce and internet era results in large number of online buyer. Online shopping is not only covering electronic items, cloths, jewelry items but also it is covering grocery products; it is resulting in shift of consumer preference from traditional buying from local stores or mall to online grocery store shopping.