The online shopping scenario has greatly developed because of its ease of use and convenience with which people buy product/services online. The affinity to shop online is increasing promptly among consumers across the world. There are two types of online shopping values – Utilitarian shopping values and Hedonic shopping values. But many scholars and marketers have intensely researched into the aspect of hedonic shopping values, which states that consumers consider online shopping as a fun activity. The hedonic shopping values could be evaluated as forecasters of online consumer behavior.
They assume that that reason belongs to one of the two main groups: functionality or emotionality. For example, people will shop online if it is more comfortable and convenient (functionality). Besides, if it provides any kind of additional entertainment value (emotionality). Using this theory we can assume that to attract customers to online shopping in fashion industry the retailers must ensure at least one of those reasons. Another group of authors, for example, Prasad and Aryasree (2009), tried to explain the matter of customers’ trust and how it affects their willingness and strong desire to shop online.
Sales promotion includes tools for consumer promotion that is samples, coupons, cash refund offers, prices off, premiums, prizes, patronage rewards, free trials, warranties, tie-in promotions, and cross promotions. The next factor is comparison. In the context of the online shopping, some customers compare the price, promotion, and services offered of the products or services they are intending to shop from the online stores. Then, the next factor is convenience. E-retailing is promoted widely as a convenient avenue for shopping.
(2003) argued that online shopping sites which provide functions which assist consumers in making better shopping decisions will be perceived as useful. The same logic was observed in the work of Bisdee (2007) as online shopping sites which are able to provide useful services to consumers and services which are not available through traditional shopping (e.g. comparison between products at a glance) will be perceived as useful by consumers, and thus leads to the development of constructive attitudes toward online shopping. This belief is supported by Childers et al. (2001) whereby their findings suggest that consumers which had positive attitudes toward online shopping were found to perceive online retailers as being useful as online retailers were able to enhance their shopping productivity, effectiveness and
INTRODUCTION The development of the marketing strategies nowadays through the online business which are demonstrate the growing power of the online alternatives that connect to the relationship between the users and also with the customers. The role of the social networking within an integrated of the marketing strategy that is combines with the online elements to promote their collection to the customers or to the users. The social networking are plays the big important roles in the future in to market the collection in decision making of marketing strategy. Beside that, the used of the technologies such as smart phones, personal computer are one of the advantages to the users to get view of the collection that is exposed to because nowadays,
The Internet is changing the way consumers shop and buy goods and services, and has rapidly evolved into a global appearance. Lots of companies nowadays use the Internet to convey, communicate, promote and spread the information to sell the product, to take feedback and also to conduct satisfaction surveys with customers. Customers use the internet not only to buy the product online but also to compare prices, product features and after sale service facilities. After compared the price they will choose the one which is more suitable and reasonable. Consumer can get more detailed information and choices to compare product and price, more choice, convenience, easier to find anything online.
Using critical thinking skill we can relate to how someone behavior is towards online shopping. What makes people enjoy online shopping? Are they manipulated into believing it’s better? For the purpose of online shopping two benefit that conclude why consumers support online shopping would be convenience and no pressure sales. We consumers are so busy with our regular lives sometimes we just don’t have the time to go into stores and shop.
Furthermore, the Internet provides a convenient way for marketers and consumers to communicate with one another. While consumers can contact the companies at any time through their official websites, thanks to social media, companies are now able to contact the consumers at any time. This opportunity for communication can be advantageous for both consumers and marketers; for instance, consumers can announce their demands and grievances or marketers can get consumers’ opinions about their new products before their release into the
The online shopping system was easy to use and friendly for the user. Online shopping system is the way for creating a common purpose of e-commerce store remained the product as stationary can be bought from the relaxation to home through the online. However, for execution purposes, a piece of paper will be the transaction with on online shopping for
People utilized to do online shopping because of its convenience. • The three factors that were discovered display a momentous in affecting online shoppers and consumers. The finished allocation displayed that the worth was the main factor for the whole example populace, and that subsequent factor was belief was closely pursued by convenience. • Thesegment was generally belief oriented and the respondents had a elevated affirmative attitude towards buying books online. • Customers are enticed to online shopping not merely because of elevated levels of ease, but additionally because of broader selections, competitive pricing, and larger admission to information.